Burnley College is a commercially-minded £27 million College within Lancashire, comprising five education and training brands. Since joining Burnley College as a Brand Manager in 2013, I was appointed to Marketing Manager in 2016, responsible for the recruitment of 8,000 students, across five key brands and playing a significant role in growing the organisation’s income from £20 million to £27.1 million in five years.Key responsibilities:• Leadership of in-house Marketing… Show more Burnley College is a commercially-minded £27 million College within Lancashire, comprising five education and training brands. Since joining Burnley College as a Brand Manager in 2013, I was appointed to Marketing Manager in 2016, responsible for the recruitment of 8,000 students, across five key brands and playing a significant role in growing the organisation’s income from £20 million to £27.1 million in five years.Key responsibilities:• Leadership of in-house Marketing function (PR, Design, Digital, Videography, Campaigns and Recruitment)• Development of brand and marketing strategy across five brands• Lead omni-channel marketing campaigns to grow brand awareness and drive recruitment/conversion• Proficient public speaker and organisation spokesperson• Budget management • Key player of the College’s events team • Leadership of multiple market research projects which inform product offer and shape brand development• Leadership of cross-College working groups to develop and implement new projects and processes• Measurement and evaluation of all campaign-led activity• Management of external media, creative and research agencies• New product development and pricing strategy Show less

Equiniti is a market leading specialist business services provider. It has over 2,000 clients spanning the private and public sector including 60% of the FTSE 100.Key responsibilities:• Production and implementation of medium/long term marketing plans across private/public sectors• Development and implementation of key on/offline campaigns within key sectors including financial services, central government, utilities and telecoms• Management of prospect and client market… Show more Equiniti is a market leading specialist business services provider. It has over 2,000 clients spanning the private and public sector including 60% of the FTSE 100.Key responsibilities:• Production and implementation of medium/long term marketing plans across private/public sectors• Development and implementation of key on/offline campaigns within key sectors including financial services, central government, utilities and telecoms• Management of prospect and client market research projects and supporting analysis Show less

Enterprise Lancashire provides business support to start-up businesses within Lancashire.Key responsibilities:• Brand management• Led all marketing strategy and implementation across six enterprise agencies• Management of two year ‘enterprise start up’ project - delivering enterprise support for young people• Management of Graduate Placement Scheme project• Initiated partnerships and relationships with key stakeholders and partner agencies• Sole creation and… Show more Enterprise Lancashire provides business support to start-up businesses within Lancashire.Key responsibilities:• Brand management• Led all marketing strategy and implementation across six enterprise agencies• Management of two year ‘enterprise start up’ project - delivering enterprise support for young people• Management of Graduate Placement Scheme project• Initiated partnerships and relationships with key stakeholders and partner agencies• Sole creation and ownership of the largest SME networking event in Lancashire 2008 - 2012• Key driver of Business Improvement District (BID) proposal and 12 month campaign for Burnley Show less

A business improvement district (BID) is a defined area within which businesses pay an additional tax or fee in order to fund improvements within the district's boundaries.Key responsibilities:• Supporting the BID manager to ensure the effective, transparent delivery of the BID proposal• Building effective working relationships with businesses, stakeholders and partners • Assisting in the development of marketing collateral / brand creation / PR opportunities • Event… Show more A business improvement district (BID) is a defined area within which businesses pay an additional tax or fee in order to fund improvements within the district's boundaries.Key responsibilities:• Supporting the BID manager to ensure the effective, transparent delivery of the BID proposal• Building effective working relationships with businesses, stakeholders and partners • Assisting in the development of marketing collateral / brand creation / PR opportunities • Event management Show less

Mason Williams is one of the UK’s leading independent consumer PR agencies.Key responsibilities:• Planned and implemented PR campaigns• Devised and coordinated photo opportunities• Copywriting• Event management