Kate Barr Email & Phone Number

Us

London , Gb

I lead strategic marketing initiatives through messaging, content and digital programs to support brand awareness, sales development efforts and organizational growth. I strategize, plan and execute demand generation programs including campaigns, new solution launches, trade shows and partner sponsored events.By utilizing technology platforms like Hubspot, Google Analytics, Highspot, Salesforce, Wistia and AdRoll (just to name a few), tracking and reporting the real time results of our marketing efforts allows for continual program refinement. Tactical responsibilities also include SEO, SEM, social media management, customer case study interviews & asset creation, media relations, graphic design, website design, implementation and maintenance, and partner management.Additionally, I manage vendor relationships to ensure as a team we execute our goals on time and on budget while driving overall organization growth.

Minneapolis, Minnesota, Us

A subsidiary of CGS Publishing Technologies, CES was developed to fill a void in the packaging industry. As the Marketing Manager, I led strategic development and implementation of marketing plans, projects, messaging, graphics, and international trade show activities. Working with a start-up company allowed me to build the brand, logo design and build/foster relationships with new partners to foster brand awareness while establishing a customer base in the CPG industry.Drove new website development and launch, digital promotion on social media platforms and overall brand messaging as well as product functionality.

Minneapolis, Minnesota, Us

Strategic development and implementation of marketing plans/budgeting, marketing & communication projects, PR, messaging, graphic design, and trade show activities for North and South America. I design, create and deliver marketing campaigns & evaluate them for effectiveness while working in partnership with CGS Germany. I also identify and develop relationships with industry professionals to further build the brand outside of EU through editorial opportunities and engagements.Lead branding initiatives for sales enablement, website, social media platforms and overall messaging for CGS USA, Canada and Latin America.

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Lead Events & Sponsorships for cooking, baking & gardening classes, Wine Festivals, international events, the Cabela's Masters Walleye Circuit and North American Bass Circuit. Experiential events were conducted across the United States and internationally, with further reach through television shows recapping the MWC and NABC tournaments on national networks like FSN.Key responsibilities included planning and implementing experiential marketing events from conception through completion, while traveling extensively to manage on-site event execution: setup, delivery and attendee experience. Managed and maintained budgeting, print, online and social media promotion, event promotion/registration/financials, staff training and more.In addition, I wrote, designed and managed web editorial content across all event aspects (promotional, on-site, vendor placement and post engagements).

Us

Manage, grow and enhance the Product Test Programs for three of NAMG's twelve affinity magazines/customer clubs through B2B sales. Titles I managed included: Cooking Club, Today's Creative Home Arts and Today's Health & Wellness. In doing so I worked directly with organizations to feature their products in editorial sections of the club specific magazine and website. Tasks ranged from direct sales to logistics, as well as organizing and executing market study focus groups to turn the results into meaningful client information. I exceeded my sales targets each quarter, helping further drive bottom line growth and brand awareness for NAMG and our partners.

Using Adobe Photoshop, Illustrator, Quark Express, and Microsoft Office, I created TV, Radio, and Print advertisements for Honda Powersports, Harley Davidson, Yamaha, Polaris, local furniture stores, local political campaigns, and Franciscan Skemp hospital.

Responsible for overall clinic operations. Key responsibilities included office administrative duties such as creating and maintain medical records, scheduling patient appointments, planning/scheduling fitness classes, and creating/maintaining client mailing list. Sales and management of inventory for in-house health & wellness products.