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NextWorld Capital is a venture capital firm with an investment focus on enterprise technology startups --leading Seed, Series A and B rounds and helping entrepreneurs accelerate growth with the Global Enterprise Platform — designed to connect the best enterprise startups with 100+ of the largest global corporates. Investments include Zuora (ZUO), Gong, Aircall, and Spiff (acquired by Salesforce).

I work with early to mid-size enterprise tech startups to build out solid end-to-end messaging and positioning, brand, and content strategies that scale with them as they grow. Clients have included Ally.io, Headspin, InsideView, Datameer, Aquaya, and others.

Built out global strategy, positioning and teams for brand, design, web, content marketing, advertising (SEO/SEM/Direct/print), PR, and social media as Anaplan (PLAN) scaled 7x in size.

Developed strategy, framework, and tools to build out a scalable and repeatable sales process. Delivered go to market strategies, company and sales messaging, sales playbooks for direct and channel sales, targeting guides and competitive takeout programs. Clients included GoodData, Yammer, MobileIron, salesforce.com, Centro, Clustrix, EMC Greenplum, OpenDNS, SilverTail Systems, Smartling, and SugarCRM.

As first marketing hire at the company: developed company branding, created all product and sales collateral, hired PR agency, launched corporate website, built trade show presence, launched content marketing program, social media presence and more. Executed on marketing strategy that made RichRelevance the #1 e-commerce personalization vendor (IR Top 500 ranking) serving six of the top ten US eCommerce sites with successful expansion into EMEA.