Foundations is the leading supplier of children’s furnishings to professional childcare centers, the worldwide leader in supplying cribs and children’s hospitality products to hotels, and a leading manufacturer of wall mounted baby changing stations for public facilities. Its consumer brand, Child Craft, has been trusted by families since 1954 to provide safety, comfort, and style across a wide range of nursery furnishings. Child Craft's leadership in safety and innovation is unmatched.

Created all types of content to reach millions of customers worldwide. I wore many hats—running the gamut from video and podcast scripts to PPC ads, and from blog posts to emails and support macros. I also managed seven direct reports across Asia and North America, and was a founding member of the Women at Kape ERG.

• Managed all editorial content across one of Asia's most popular parenting and lifestyle websites• Increased traffic and boosted readership numbers to record highs across Sassy Media Group• Wrote, edited, and published multiple articles daily within tight deadlines• Oversaw social media strategy• In conjunction with Sales & Marketing team, worked closely with a range of clients to produce compelling advertorial copy• Maintained relationships with contributing journalists, medical professionals, educators, and local influencers to ensure content was fresh, relevant, and topical

• Communicated daily with and managed team members in China, Hong Kong, Japan, Taiwan and Australia• Curated Southeast Asian hotel content for Travelzoo publications worldwide• Managed daily email sends and the weekly publication of the “Asian Edition” Top 20 e-newsletter • Oversaw social media channels for Southeast Asia • Wrote blog posts for Travelzoo publications worldwide• Set up and managed content syndication with partner sites across Asia• Helped launch Travelzoo Local Deals & Getaways voucher model across APAC• Analyzed deal performance, subscriber behavior and hotel revenue data• Worked with hotel and OTA clients to craft compelling Travelzoo Top 20 and CPC campaigns

• Winner of the 2011 Excellence Award for Travelzoo Asia-Pacific

• Lectured, reviewed and graded assignments and exams• Completed coursework in university pedagogy