Kate Cross Email & Phone Number

Mississauga, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

- Corporate Branding - Spearheading the design concepts, execution and implementation of new material company wide- Coordinate and implement marketing initiatives for our clients through media outlets like: Google, TV, Movie Theatre, Digital Billboards, Transit and much, much more.- Serve as the main point of contact for our clients and ensure follow-up, approvals and deliverables are as promised and help coordinate client concerns- Proofread copy and artwork to ensure all work meets CCA and client standards prior to delivery- Manage outsourced vendors including agencies, graphic providers, video providers and media partners - Working alongside our media and print partners to produce and execute marketing material Canada-wide.- Maintain project plans, timelines and budgets for all programs- Owning and maintaining analytics, metrics and campaign reporting (Google AdWords, Google Remarketing, Facebook, Instagram Youtube, Google Display Network)- Management of large National Accounts from across Canada. - Analyze data to determine the demographics and trends of current and potential customers. - Critical thinking to process data in a way to make suitable recommendations to clients- Develop, manage and design layouts of communication pieces, such as presentations, press released, event support materials, marketing initiatives and pricing documentation - Interpret the client's business needs and develop a concept to suit their business purpose(s)- Graphic Design - Develop the graphic elements that meet client objectives. Develop and produce realistic or representational illustrations, by hand or using computer-aided design (Adobe software), for all marketing initiatives (Billboards, Bus Advertisements, TV campaigns, Movie, and Online campaigns etc.)- Video Production - In charge of the production/creation of video content, planning stories, designs, concepts and graphics for both internal and external use.

Orangeville, On

- Leading force behind all the Canadian National marketing initiatives & marketing department.- Oversee the marketing strategies of four brands: Sunshine Brands, The Grounds Guys, The Sprinkler Guys & The Plant Guys.- Implementing marketing strategies through market research, advertising & sales programs.- Responsible for managing the various web and social media sites for all aspects of the business. - Communicate with franchise partners & vendors to help grow the brands across Canada.- Effectively coordinate the development, design, approval, production, & distribution of both simple & complex marketing materials & campaigns in partnership with the franchisees. - Work closely with print vendors to establish quotes, production schedules, & delivery of materials. - Increase operational efficiency.- Developing & delivering marketing and communications strategies for the organization.- Ensure department compliance with established standard policies & procedures. - Help set up and improve workflow processes when and where needed. - Create and organize Google Analytics reports for all existing franchisees & corporate head office.- Coordinate and facilitate all of the Canadian franchise owners with any & all marketing initiatives.- Create marketing pieces that will be distributed throughout Canada.- Head all social media platforms (Facebook, Twitter, LinkedIn and Instagram) to establish & maintain an online presence and awareness.- Overseeing implementation of marketing strategies - including campaigns, events, digital marketing, and public relations.- Ensuring that the marketing objectives are implemented properly and professionally.- Contributing factor to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

Mississauga, Ontario

- Member of the Business Development (BD) Team- Business Development involving tasks and processes that aim at the development and implementation of growth opportunities within the company- Technical writing initiatives designed to communicate important technical topics such as computer hardware and software, engineering, aerospace and defense- Market research, involving interpretation about the market, spending habits, the industry as a whole, and specific competitors- Compose proposal bids for IT Solutions, eHealth, and Aerospace projects- Create detailed IT solution architectural diagrams using Microsoft Visio- Use Microsoft Project to create detailed Project Plans and Gantt Charts for enterprise scale business projects (Project Management)- Coordinate timelines and workflows to efficiently and effectively produce professional documents and bids for enterprise scale businesses- Coordinate meetings with different departments (i.e. Engineering, Business Development, Operations, Human Resources, Corporate) to accomplish business and project objectives

- Identify new and creative tactics to introduce community members into the location- Use these tactics to generate leads on a daily basis to create your clientele and build an ongoing relationship with all potential leads- Schedule appointments and present fitness plan options with prospective member- Establish relationships with local businesses to promote health & fitness to their employees- Manage and provide continued service to potential members- Build relationships, determine client goals and provide successful solutions- Show ambition to continue professional development in the sales and fitness industry

Sheridan College

2012 was the inaugural year that Ryan Kelly (Athletic Marketing Coordinator) got marketing students from Sheridan College (Trafalgar and Davis campuses) together to get students more involved in extra-curricular athletic activities, and personal growth and development initiatives. - Work in co-ordinance with the Athletic Marketing Coordinator (AMC) of Sheridan College.- Promote activities designed to foster school spirit among students for varsity athletics, as well as personal growth and development. - Gather market intelligence and working with the AMC to analyze results in relation to the athletic marketing plans. - Coordinate and generate the student interest through various promotional events such as: half-time shows during varsity athletic events, fitness classes and campaigns.- Overall, utilize my marketing experience and knowledge to create various events for the athletic facilities to generate new ways to engage students, faculty and community members to become involved in athletic events.

Brampton, Ontario

- Act as a liaison for the athletic facilities- Ensure proper health & safety standards are being met & enforced, for proper use of equipment.- Organize & administer the overall program of interscholastic athletics for the school, as well as school and business events.- Report to, and work in conjunction with Athletic Facility Manager, Facility Coordinator, Athletic Coordinator, and Athletic Director.- Supervise all district and regional tournaments; varsity and non-varsity athletic events- Emphasize the benefits to the students, faculty & community members to become more involved- Work with varsity coaches to develop a schedule for all athletic events including schedules. - Communicate on a professional basis with students, faculty & community members

Campbellford, Ontario

- Maintain the presence of three major towns- Be actively involved and interact with the community members - Responsible for carrying out amenity horticultural maintenance operations in a professional manner, demonstrating a degree of understanding and application of specific skills and techniques in providing a high standard of landscape maintenance, taking due regard to industry standard practices and procedures

Campbellford, Ontario

- Exceed manager’s expectations of overall order and organization of my designated section- Help and assist customers with questions they may have, or when finding an item- Handle large sums of money- Initiate conversations and interact with the customers- Professionally answer phone calls and direct the calls/personally answer questions customers may have.- Generate revenue for the business through selling products, and informing consumers about particular products.- Maintain the livelihood of plants - Effectively identify plants and understand how to care for each specific species of plant. - Understand basic of botany and communicate knowledge to customers

Campbellford, Ontario

Started out as a qualification to be able to gain entrance into the competitive B.A.Sc. Athletic Therapy program at Sheridan College. I needed to obtain 100 hours in a clinical and/or field setting, which then turned into a part-time summer position to gain more hands on experience and knowledge. - Conducting therapeutic treatment and modalities on patients (TENS, IFC, ultrasound, cryotherapy, heat therapy) - Guiding patients through their exercise therapy (aerobic, strengthening, conditioning, resistance, balance etc.) - Handle important and confidential patient and business related files and documents- Schedule appointments and daily activities