Kate Gregory Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Australia

Primary business development support for the Australian Real Estate, Environment and Finance practices. Client relationship management for a client of significant importance to the broader firm.

Melbourne, Australia

Phillips Ormonde Fitzpatrick is a leading Australian intellectual property firm with four offices nationally. They represent significant local and international clients including global corporations, Australian universities, government agencies and not-for-profit organisations. My role is to develop the national and international business development, CX and marketing strategies for the firm, to drive the execution of these strategies and to provide effective advisory support to the partnership. This support extends to the 25 Partners and 20 other fee earners nationally. Some of my key achievements include:• Developing international BD strategies for the firm’s top international filing jurisdictions, resulting in increased patent filings across these jurisdictions.• Creating account plans for the firm’s top 30 clients resulting in revenue growth across 70% of the accounts.• Conceptualising and implementing new BD processes including key client reviews, sector-focussed BD plans, a client feedback programme and international strategies.• Project managing numerous successful tenders including majors tender for largest volume patent filers in Australia and the US.• Developing and implementing a client feedback framework for the firm’s key local clients. The programme has been very successful and has led to several new opportunities. • Building the BD and marketing team from the ground up and leading the team to identify opportunities and source new clients.

Melbourne, Australia

Management of marketing and business development for the POF Group. Management of marketing strategy and campaigns, management of business development initiatives, project management of tenders and proposals, development of client communications including newsletters, website development, management of sponsorships, budget forecasting and management, mentoring, supervision and management of marketing team.Key Achievements• Management of 125th anniversary campaign for the firm

Melbourne, Australia

Development and implementation of APSMA seminars and events for professional services marketing community in Victoria. Key Achievements• Acknowledged for being the most proactive member of the month (September 2013 and March 2014)• Co-management of Victorian Next Steps programme 2013 increasing attendance from 2012 programme• Development and implementation of APSMA digital stream

Melbourne, Australia

KPMG is a top-tier global accounting and advisory firm, considered one of the ‘big four’ globally. Based in the Melbourne office, I was responsible for managing BD and marketing initiatives of the Victorian Chairman’s Office, reporting to the National Marketing Manager. Central to my success in the role was developing relationships with key external stakeholders such as the various chambers of commerce, and key internal stakeholders such as the key client stakeholder manager. Some of my key achievements during this time include:• Successfully planning and executing multiple new business development initiatives including the Director relationship review, the young executive networking forum and an alumni cocktail function.• Initiating a review of the firm’s chamber memberships to ensure alignment with the firmwide strategy. These recommendations were accepted by the Victorian Chairman and resulted in cost savings of over $30K to the firm.• Successfully managing and implementing the alumni strategy for FY12 achieving all targets and growing the alumni base by 8%. This strategy was adopted and leveraged by other state managers.• Successfully managing initiatives of the Victorian key client stakeholder program.• Contributing to achieving 10% of revenue attributed to alumni relationships.• Playing a key role in the planning, management and execution of the National Advisory Partners Conference with positive feedback from partner participants.• Managing numerous advisory marketing campaigns from conception to completion.

Sydney, Australia

Cancer Council is Australia’s leading cancer charity working across every aspect of every cancer, from research to prevention and support. I was responsible for the end-to-end management of the through-the-line creative campaign and collateral for Daffodil Day, supporting in the creation of the three-year strategy for Daffodil Day and coordinating the merchandise range. Some of my key achievements during this time include:• Contributor to national success in exceeding target for Daffodil Day 2010. • Successfully managed and implemented all strategy, merchandise, campaign elements and marketing collateral into all state and territory Cancer Council offices.• Created three-year strategic plan for Daffodil Day, successfully implemented to all state and territory Cancer Councils with effective results in 2010.• Created and successfully implemented a collaboration forum between all state and territory Cancer Council offices to optimise resources and minimise costs.• Contributor to achieving 92% national awareness of Daffodil Day.

Sydney, Australia

Coordination and roll out of Daffodil Day campaign for the NSW market. Account Management of all NSW print and electronic marketing collateral, key liaison contact for Daffodil Day Managers in NSW regional offices & external agencies, copywriting for print and electronic collateral (including website), acquisition and management of NSW Daffodil Day sponsors, organisation of event logistics and material for NSW regional officesKey Achievements:• Contributor to success in exceeding most funds ever raised for Daffodil Day (2009 & 2010). • Secured major courier to distribute all daffodils across NSW free-of charge saving $15,000.• Secured seven new event sponsors over two campaigns whilst retaining all existing sponsors.

Bachelor Of Communications, Marketing/Law

Education record