• Responsible for driving revenue and profit targets for Haleon (formerly GSK) brands on Boots.com and Boots.ie• Acting as a customer advocate for Haleon within Boots, communicating with a range of teams across Boots Digital to deliver on budgets• Using insight tools such as Google Analytics, SAP & Bazaarvoice to gather insights and create a strong customer-focused plan• Regular financial reporting to identify performance drivers and explore risks and opportunities

• Management of 20+ Amazon brand global stores for international consumable brands• Optimising digital content and listings to maximise customer engagement and webstore revenue• Creating client assets following brand style guides to ensure consistent look and feel using Photoshop and Canva and other digital tools• Amazon Buy Box analysis and problem resolution, operational performance analysis and reporting

• Management of online store to maximise SEO with use of metatags and keywords• Extensive experience representing company brand in direct customer engagement• Content creation and scheduling of social media posts and email marketing campaigns• Trained in coding basics including HTML