Kate Mccormick Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, United States

* Responsible for maximizing the impact Customer data has across loyalty, CRM, price, and promotion work streams, delivering a 12:1 ROI from partnership* Oversees the team executing personalized campaigns that drives significant uplift, defining performance priorities, supporting expansion initiatives, and collaborating on test and learn plan design* Co-leads behavioral analyses projects by identifying the business need, aligning on approach, summarizing insights, quantifying size of… Show more * Responsible for maximizing the impact Customer data has across loyalty, CRM, price, and promotion work streams, delivering a 12:1 ROI from partnership* Oversees the team executing personalized campaigns that drives significant uplift, defining performance priorities, supporting expansion initiatives, and collaborating on test and learn plan design* Co-leads behavioral analyses projects by identifying the business need, aligning on approach, summarizing insights, quantifying size of prize, and recommending action* Supports socialization and change management efforts across the business, showcasing the win-win-win of putting the Customer at the center of decision making* Shares learnings and best practices that drives continual evolution of dunnhumby products and services Show less

Cincinnati, Ohio, United States

* Developed the North American go-to-market strategy that doubled our client base, expanded existing client scope by 60%, & contributed to 20% regional revenue growth* Collaborated with retailers to define partnership needs across the Customer Engagement & Media capability, aligned to their business challenges, goals, and strategy* Served as the loyalty & personalization subject matter expert, responsible for providing insights & guidance to the global consulting team and their retailer… Show more * Developed the North American go-to-market strategy that doubled our client base, expanded existing client scope by 60%, & contributed to 20% regional revenue growth* Collaborated with retailers to define partnership needs across the Customer Engagement & Media capability, aligned to their business challenges, goals, and strategy* Served as the loyalty & personalization subject matter expert, responsible for providing insights & guidance to the global consulting team and their retailer partners* Managed a high performing team of Customer Engagement & Media consultants, overseeing project delivery, skill set development plans, and best practice definition Show less

Sacramento, California, United States

* Launched the new loyalty program that maintained an 85% active Customer rate and reversed the year-over-year (YoY) declining sales trend for the retailer partner* Evolved the existing CRM program to be personalized and multi-channel, delivering 1.8% targeted uplift and a strengthened partnership with Category Managers & CPGs* Managed cross-functional retailer initiatives by providing Customer insights across price sensitivity, category engagement, health & wellness, and trip mission… Show more * Launched the new loyalty program that maintained an 85% active Customer rate and reversed the year-over-year (YoY) declining sales trend for the retailer partner* Evolved the existing CRM program to be personalized and multi-channel, delivering 1.8% targeted uplift and a strengthened partnership with Category Managers & CPGs* Managed cross-functional retailer initiatives by providing Customer insights across price sensitivity, category engagement, health & wellness, and trip mission segments* Led day-to-day targeting execution, CPG partnership, and campaign management of a robust 1:1 personalized CRM program, covering multiple behavior objectives, currencies, and channels Show less

Cincinnati, Ohio, United States

* Managed execution of various Kroger CRM campaigns that drove 2% uplift YoY* Led test and learn campaign designs, focused on growing Customer behavior based on data insights

Cincinnati, Ohio Area

* Led digital advertising and website design projects across multiple retailers and verticals* Managed CPG evolution projects such as brand redesign, product packaging design, new product development, and segmentation socialization experiences

Cincinnati, Ohio Area

* Managed execution of traditional mass advertising campaigns across print, outdoor, TV, radio, email, and web

Cincinnati, Ohio Area

* Managed execution of explanatory sales materials supporting Ethicon Endo-Surgery sales team across a variety of medical equipment* Managed execution of marketing materials supporting information gathering needs for those considering bariatric surgery