Freelance Journalist covering Lifestyle topics, including: Interiors, Travel, Interviews, Features. Life. Also collaborated with photographers on Interview and Portrait projects.A highly experienced journalist, working for newspapers including, The Times, The Daily Mail, The Guardian and the Observer. Magazines such as The Saturday Telegraph, The Tatler, Vanity Fair, Harpers Bazaar and The Spectator.Recent Advertorial for Halfords and writing and research for Canvas 8 a global behavioural insights practice Columnist on The Times (2) Tatler, and Easy Living Online

Hometown Tourist (US)Advertorial blog copy for Classic Cottages, Tesco Insurance, Clinique and Morrisons

Single Girl's Diary Heinemann 1996Single Girl's Diary Methuen 1997The Seven Year Itch Penguin 2009Seven Years One Summer Short Books 2011Working on a collection of connected short stories, shortlisted for the Pat Kavanagh Prize

Moderating Paid Ads across social media channels. Creating weekly reports.

Equi Botanics launched natural hair products in late 2017. I managed a successful Brand Awareness Campaign for this company and developed detailed user personas for the client, identified key influencers to target and engage with across Facebook and Twitter and developed high impact strategies to increase reach and engagement. As a result we managed to dramatically Increase KPI's on both platforms. I set KPIs against the campaign objectives and provided regular analytical reports for the client, highlighting key campaign analytics and the progress made:1. The reach on Facebook and Twitter impressions during the campaign increased from a baseline of I to a reach of 7141 at peak on Facebook and on Twitter from 0 to 15K.2. Our total engagement level on Facebook increased by %633 and on Twitter from 1 to 15k3. Increase of comments on Facebook from 1 at a baseline to 341 at peak during the campaign.5. On Twitter our RT increase went from O at base to 66 during the campaignIn Short:Optimising the business' social media offering by:- Developing the business' media strategy and subsequent roll out of campaign.- Providing creative insight and solutions to support the client’s business objectives.- Running the Twitter and Facebook accounts for Equi Botanics, a start up company who launched botanical and natural hair products for Afro Hair. Sourcing and Scheduling both curated and created content and engaging with influencers.- Managing a time limited campaign and competition across platforms.- Running ad campaigns across platforms. - Capture and analysis of weekly analytics and performance metrics and relevant adjustment of campaign.

Script writer, and editor for the adaptation of my novel, The Single Girl's Diary