Kate Schofield Email & Phone Number

London, England, GB

London, England, GB

West Hollywood, CA, US

West Hollywood, CA, US

Los Angeles, CA, US

• Create new websites through Wordpress; collaborate with creative teams to design new landing pages, manage site updates and A/B testing
• Streamline reporting systems to allow for ease and accuracy in compiling & sharing data; create and manage custom internal and client-facing analytics dashboards, blending performance data from various sources
• Establish and manage KPIs across various marketing channels, including display, social media, SEO, SEM, and email campaigns
• Formulate media plans and monitor for continued improvements in ROAS
• Engage in market and trend research to determine effective strategies to enhance brand awareness; perform keyword research and evaluation to bolster both organic and paid search efforts
• Create branded presentations and marketing materials, as well as custom social media content

Redondo Beach, CA, US

• Improved CPL on low-performing channel by 78% in 4 months, making it one of the top-performing lead channels on entire media plan via strategic ad placement, A/B testing, segmentation, and location targeting
• Collaborated with key agency team members to develop targeting strategies; implemented and monitored lead generation campaigns across numerous channels
• Spearheaded campaign QA to ensure assets were correctly displayed & tracked across all platforms
• Lead status calls with publishers to review performance, reinforce goal expectations, and collaborate on new ways to optimize campaigns, per client objectives
• Created / maintained internal, client-facing, and publisher performance reports on a daily, weekly, monthly, quarterly, and annual basis
• Conducted website / content audits, keyword research, and assessed link building and SEO opportunities