• Create new websites through Wordpress; collaborate with creative teams to design new landing pages, manage site updates and A/B testing• Streamline reporting systems to allow for ease and accuracy in compiling & sharing data; create and manage custom internal and client-facing analytics dashboards, blending performance data from various sources• Establish and manage KPIs across various marketing channels, including display, social media, SEO, SEM, and email campaigns• Formulate media plans and monitor for continued improvements in ROAS• Engage in market and trend research to determine effective strategies to enhance brand awareness; perform keyword research and evaluation to bolster both organic and paid search efforts• Create branded presentations and marketing materials, as well as custom social media content

• Improved CPL on low-performing channel by 78% in 4 months, making it one of the top-performing lead channels on entire media plan via strategic ad placement, A/B testing, segmentation, and location targeting• Collaborated with key agency team members to develop targeting strategies; implemented and monitored lead generation campaigns across numerous channels• Spearheaded campaign QA to ensure assets were correctly displayed & tracked across all platforms• Lead status calls with publishers to review performance, reinforce goal expectations, and collaborate on new ways to optimize campaigns, per client objectives• Created / maintained internal, client-facing, and publisher performance reports on a daily, weekly, monthly, quarterly, and annual basis • Conducted website / content audits, keyword research, and assessed link building and SEO opportunities