Business Process Owner For Lead Management And Marketing Automation
CurrentDriving the scale-up of Marketing Automation across the globe, develop the blueprint for continuous best practice sharing. Driving customer centric platform integrations into Pardot and coordinating global campaigns where needed.Communicating and educating the sales team regarding demand generation processes and tools to ensure leads conversion.Measuring campaign performance and funnel performance, create dashboards to measure key metrics in real time. Leading qualification and routing process definition and monitoring programs effectiveness.Driving the rollout of marketing automation. Driving adoption of demand generation processes.Supporting the development, testing and rollout of the of the platform for enhancements (e.g. LinkedIn Sales Navigator and Bizzabo integrations)