Katsiaryna Mustonen Email and Phone Number
With about 7 years of experience in B2B marketing, lead management, and marketing automation, I am currently the Business Process Owner for Lead Management and Marketing Automation at ABB, a global leader in electrification, robotics, and automation. In this role, I am responsible for defining, implementing, and optimizing the global lead management process and marketing automation strategy, using Salesforce and Pardot platforms. I am also a Salesforce and Pardot certified professional, with a proven track record of delivering successful Pardot implementations and integrations for various clients, such as a global healthcare corporation and a world leading investment company. I have strong skills in LinkedIn Marketing Solutions, International Communication, and B2B Marketing Strategy, as well as a passion for learning and innovation. My mission is to leverage my expertise and knowledge to help ABB achieve its goals of increasing customer satisfaction, generating more qualified leads, and driving revenue growth. I am excited to be part of a diverse and collaborative team that values creativity, excellence, and sustainability.
Abb
View- Website:
- positivechutzpah.com
- Employees:
- 11
- Company phone:
- +41 84 48 458 45
- Company email:
- contact.center@ch.abb.com
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Business Process Owner For Lead Management And Marketing AutomationAbb Aug 2023 - PresentZurich, Zh, ChDriving the scale-up of Marketing Automation across the globe, develop the blueprint for continuous best practice sharing. Driving customer centric platform integrations into Pardot and coordinating global campaigns where needed.Communicating and educating the sales team regarding demand generation processes and tools to ensure leads conversion.Measuring campaign performance and funnel performance, create dashboards to measure key metrics in real time. Leading qualification and routing process definition and monitoring programs effectiveness.Driving the rollout of marketing automation. Driving adoption of demand generation processes.Supporting the development, testing and rollout of the of the platform for enhancements (e.g. LinkedIn Sales Navigator and Bizzabo integrations)
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Global Marketing Automation Operations And Demand SpecialistAbb Jan 2022 - Aug 2023Zurich, Zh, Ch
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Crm And Marketing Automation LeadEnergy Efficiency Movement Jul 2023 - PresentZurich, ChSupporting Marketing Automation Activity.Enabling and configuring Dynamics 365 CRM from scratch together with an implementation partner to manage & develop EEM membership base.Supporting Marketing and Communication team in their Marketing Automation initiatives. -
Pardot ConsultantTwistellar Jul 2021 - Dec 2021Copenhagen, Capital Region, DkPardot implementation for US unit of global healthcare corporation:-Leading the development and Pardot implementation process for a new business unit-Analyzing business requirements and suggesting improvements of technical documentation-Providing business requirements for Sales Cloud adjustments for the Global team-Direct communications with stakeholders, end-users, and different business unit admins-Interaction with Dev team for custom Pardot API integrationsPardot support on an ongoing project for a world leading investment company-Troubleshooting and testing Pardot and Sales Cloud synchronization for Prospects and Personal Account -
Head Of MarketingTwistellar Sep 2019 - Dec 2021Copenhagen, Capital Region, DkCreating marketing strategy for promoting consulting services and B2B productsBuilding and managing marketing team of 4 peopleDescribing and automating sales processes via Salesforce Sales Cloud in close interaction with salesteamPardot implementation from scratch
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Sales And Marketing ManagerTargcontrol Mar 2018 - Aug 2019Promoting Biometric Access Control hardware and Employee Management software to potential end-users.Looking for and Enabling potential partners and distributors.CRM integration (AMOcrm) from scratch and defining Sales and Marketing process.Lead generation. CRM integration (AMOcrm). SEO, PPC, SMM, ASO, email marketing (mailchimp). CMS WordPress. Customer support. Sales support.
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Business Development ManagerWebmart Group, Ltd Jan 2018 - Feb 2018Минск, Минская, ByB2B sales of digital marketing services. Preparing business proposals. -
Account ManagerОоо "Сталкер-Медиа" Apr 2016 - Jun 2017B2B sales of business training programs in Management, HR and Marketing. SMM. Business events organization -
English TutorSelf-Employed Sep 2013 - Dec 2016
Katsiaryna Mustonen Education Details
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Belarusian State UniversityAnd Securities Law -
Institute Of It&Business AdministrationComputer Software And Media Applications
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Metropolia University Of Applied SciencesInternational And Intercultural Communication
Frequently Asked Questions about Katsiaryna Mustonen
What company does Katsiaryna Mustonen work for?
Katsiaryna Mustonen works for Abb
What is Katsiaryna Mustonen's role at the current company?
Katsiaryna Mustonen's current role is Business Process Owner for Marketing Automation @ ABB | B2B Marketing, Salesforce Certified.
What schools did Katsiaryna Mustonen attend?
Katsiaryna Mustonen attended Belarusian State University, Institute Of It&business Administration, Metropolia University Of Applied Sciences.
Who are Katsiaryna Mustonen's colleagues?
Katsiaryna Mustonen's colleagues are Eric Christian, Mba, Scott Shea, Doug Whitmer, Bryan Anderson, Jason King, Adil Oudrhiri, Naseer Baig.
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