Proven leader in content strategy and audience growth, overseeing innovation and operations for Betches' 10+ brands, as well as Unilad’s U.S. content team. Expert in driving engagement and platform growth, launching new products and verticals, and building impactful brand IP. Leads and mentors a cross-functional team of 50+ creatives across video, social, podcast, web, design, talent, and newsletter.Led Betches’ content team through its successful 2023 acquisition by LadBible Group, driving strategic integration and continued growth.

-Founded, launched, and scaled The Dipp, a content and community platform for millennial and gen Z women-Developed and executed business plan, and raised $2.5M in venture capital funding in March 2020-Launched digital platform in late 2020, scaling audience to millions of monthly users in just one year-Built podcast network from scratch in 2021, generating hundreds of thousands of downloads/month in less than one year-Monetized audience across multiple channels, roughly doubling revenue each quarter-Recruited and managed a team of ~20 across all departments (product, engineering, content, audio, social media)-Personally managed company P&L, and drove all fundraising, M&A, and investor relations-Successfully exited key components of The Dipp in 2022

Expertise in building and acquiring brands:-Spearheaded and oversaw Bustle’s launch and Romper’s launch, developing voice, vision, and strategy for both sites-Oversaw and managed the acquisitions of Elite Daily, The Zoe Report, and Mic, restructuring vision and strategy for each-Spearheaded and oversaw Bustle's overseas expansion in the UK-Using a data-informed approach, grew Bustle’s UVs to 50M+ in four years, Romper’s to 11M+ in two years, Bustle UK's to 3M+ in six months and diversified and increased Elite Daily's 20M audience in one yearExpertise across editorial, video, branded content, and social:-Built BDG’s video operations to 20+ members, and oversaw daily production and OTT project development-Oversaw Bustle Digital Group’s revenue-generating social strategy across multiple platforms, growing its social following to 11.5 million+ on Facebook and 7 million+ on Instagram-Conceptualized Bustle Digital Group's revenue-generating Instagram Stories series strategy, becoming the first publisher to launch weekly series programming on the platform-Oversaw conception and launch of Bustle app, providing a new scrollable content experience that generated hundreds of thousands of downloads-Oversaw operations of editorial team, which produced ~400 pieces of content per day across all five brands-Oversaw revenue-generating tentpole programming, and conceptualized and launched Bustle Digital Group's premium digital issue strategyExpertise in large-scale management and inter-department execution:-Managed team of ~300 across five brands (Bustle, Elite Daily, Romper, The Zoe Report, Mic) and six departments (editorial, social, video, operations, branded content, brand initiatives)-Collaborated with product team on future CMS- and design-related projects, sales on future revenue-driving initiatives, and business development on future strategic partnerships-Collaborated with events team (Flavorpill) to conceptualize and execute BDG's Rule Breakers festival

Managed staff of ~15 editors and writersSpearheaded Hollywood.com's rebranding and relaunching efforts:-Developed new voice and vision, crafted the site's new mission statement-Developed and oversees marketing, social and editorial strategy-Oversaw redesign for the new Hollywood.comOversaw design, voice and vision for Hollywood.com's five verticals, including the site's upcoming Style verticalBrainstormed, assigned and developed editorial packages surrounding awards shows, various movie and TV guides and Hollywood.com's annual Superhero WeekDeveloped plan for site's day-to-day operationsIncreased Hollywood.com's pageviews dramatically within one quarter with company

(EW.com was awarded the Eddie for Best Online News Coverage, Consumer at the 2011 Folio Awards)Supervised staff of approximately 5-10 EW.com writers and editors, and informally managed online contributions from entire magazine staffResearched, identified and directed site content; assigned ~80% of daily articles - Edited and oversaw quality control for TV and movie-related content Brainstormed, coordinated and executed major event coverage:-Comic-Con: Organized 20+ in-studio interviews, directed on-site operations and managed video and written content for EW.com’s most extensive and successful project of 2011-Award shows: Prepared and executed annual coverage for Oscars, Golden Globes, Emmys, etc., including live blogs, video content, reaction posts and post-show follow-upSpearheaded revival of pop culture blog PopWatch (2011 min Award finalist for Best Blog)Reported and wrote ~5-10 posts each week; specialized expertise in 'American Idol' and Lindsay Lohan

Reported and wrote features, sidebars, News + Notes stories and moreNotable features: 'It’s Always Sunny in Philadelphia' profile, investigative piece examining reality show parents, 'Jennifer’s Body' movie previewConducted interviews with A-list talent in person, via phone and on red carpet Reviewed over 100 books, TV episodes and movies

Reported and wrote features, sidebars, News + Notes stories and moreNotable features: 'Role Models' movie preview, "So You Want to Write a Memoir..." book indexOrganized editorial schedule for EW's Books sectionConducted interviews with A-list talent in person, via phone and on red carpet Reviewed over 100 books, TV episodes and movies

Pitched client-related news to national media and helped coordinate media events for clients

Reported, wrote and edited film production-related articles

Wrote pop culture-related columns for the weekly entertainment magazine

Pitched client-related news to local media and helped coordinate media events for clients

Conducted research and interviews for long-form features focused on women’s issues (e.g., sextrafficking, cancer’s effect on reproduction)Polled readers to generate survey results appearing in Beauty section Reported and wrote sidebars to accompany long-form features

Launched lifestyle magazine and acted as macro-editor and managing editor, coordinatingassignments and editorial flow

Edited and wrote long-form pieces focused on women’s health issues and notable Chicago women

Brainstormed, reported and wrote for the women’s website’s entertainment and beauty sections