• Effected as much as 200% revenue increases on select products by rebranding and introducing a brand strategy for a 65-year-old industry-leading company. This included high-end editorial photography and graphic design concepts for all new and existing products that are featured in major retailers such as Joanns, Michaels, Hobby Lobby, Fabricland, as well as numerous independent bead and craft stores all over Continental North America.• Increased sales by not only redesigning old and dated product packaging and introducing functional packaging design features to the craft and DIY industry such as color-coded labels to facilitate customer product selection, but also conceptualizing new and innovative products to complement existing ones in the bead and craft industry• Discovering and utilizing new sales avenues such as e-commerce platforms to expand sales from B2B to B2C clientele while providing creative vision, management, and maintenance for $1M website while meeting tight deadlines.• Hired and managed the in-house marketing department staff who handled the marketing of over 75,000 products.

Stayed on a freelance basis until April 2017· Handled client accounts from start to finish including brand development and advertising. · Website design and development using WordPress as the primary CMS

• Rebranded and successfully helped to relaunch Afroglobal Television, a 24-hour cable Television Channel, in record time.• Successfully developed branding, advertising, marketing materials and strategies for various original TV shows.• Oversaw the development, design, and layouts for 4 niche magazines which boosted the readership numbers and in-turn helped land better advertising sponsorship opportunities.

Successfully oversaw Brand development, Game design and character development and launch of flagship game.