Kate Samuelson (She/Her) Email & Phone Number

United States

Led Filtrete Smart App strategy and roadmap, working with external development partners to identify and implement key features and integrations to help achieve business and user retention goals. Expanded retention focus into cohesive leadership of the Filtrete™ Brand customer digital experience, enhancing loyalty and accelerating advocacy.

Greater Minneapolis-St. Paul Area

Maplewood, MN

Greater Minneapolis-St. Paul Area

I developed and led a marketing strategy for the CHIM and Consumer Healthcare divisions, collaborating with brand-specific marketing teams to create and implement integrated plans that aligned with business and communications objectives. My approach prioritized the needs and preferences of consumers, rather than focusing solely on retailers, which was a.

Maplewood

Managed acquisition efforts for Target’s coupon app, Cartwheel. Implemented paid social media, mobile, display and video campaigns to deliver on annual new user and sales goals. Continuously developed optimization strategies to maintain cost per install goals.

Managed paid social media campaigns for Cartwheel and Target.com. Developed benchmark KPIs and implemented campaigns to deliver on those benchmarks. Tested creative and media tactics in order to develop best practices and drive more efficient installs or traffic.

Managed external marketing directives across paid, owned and earned media to meet weekly, quarterly and annual marketing objectives.

• HealthPartners, Baker Tilly, Mall of America, Medtronic, Meet Minneapolis, OfficeMax, Piper Jaffray, Roundy's Supermarkets Inc., YMCA of the Greater Twin Cities, New Business
• Managed traditional and digital advertising campaigns from inception (category and target research, strategy, briefing) through execution and analysis to ensure all projects are completed on time and on budget.
• Established and maintained strong client and vendor relationships through daily communication.
• Facilitated and updated new business prospecting initiatives.
• Other: Project management, brand strategy, digital communications

Assisted with research, presentations, competitive tracking, creative development, and production for clients such as HealthPartners and Taco John's

• Assisted in prospecting new business opportunities
• Assisted with developing new business presentations - research & summaries

• Marketing Support: Assisted in executing marketing projects and research. Assistance led to specific product revisions and upgrades.
• Sales Support: Provided service and support to all sales managers. Fielded incoming correspondence, phone calls, and clients/guests.
• Event Planning: Assisted management with accommodations, travel, and overall guest welfare for distributor training and employee events.

• Marketing Strategy: Proposed and executed alternative business to business marketing programs in partnership with management and vendors. Proposals led to increased interest in product lines, which in turn resulted in.
• Sales Analysis: Analyzed customer, vendor, and product lines to determine profitability. Recommended strategic plans to offset any decline in sales or to continue growing sales. Recommendations led to more effective.
• Website Management: Proposed and executed all website modifications with self-taught knowledge of Adobe Dreamweaver. Consulted on all web design outsourcing meetings.
• Additional Assignments: Provided service and support to all senior executives; created product presentations for sales team; edited sales/management correspondence with customers and vendors; executed vendor rebate.

3M Future Of Technology: Trends, Strategies, And Innovation Opportunities, Complete

Mini Masters, Marketing Management

Bachelor Of Arts (B.A.), English Language And Literature, General

Concentration in Psychology

Public Relations, Advertising, And Applied Communication

IAAS is a continuing education program hosted by the American Association of Advertising Agency’s to help agency professionals hone their.