Kate Olsen Walters Email & Phone Number

La Cañada Flintridge, Ca, Us

Greater Los Angeles Area

- Develop and implement an integrated strategic communications plan to continuously advance agency identity and Client strategies- Create marketing/public relations programming that will allow Clients to cultivate and enhance meaningful relationships with targeted audiences, including the media and key influencers - Recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them - Contribute insights during leadership meetings pertaining to budget, P&L, business projections and development- Serve as a spokesperson for the agency in role of partner - Oversee the day-to-day activities of the team and agency functions including budgeting, planning and staff development - Promote a culture of high performance and continuous improvement that values learning and a commitment to quality - Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals- Manage, mentor and develop staff using a supportive and collaborative approach on a consistent basis

La Canada Flintridge, California, United States

In service of LCUSD with the goal of nurturing the whole student

Greater Los Angeles Area

- Develop PR strategies, implement programs and execute events to successfully build awareness among and affinity for fashion, beauty and lifestyle clients’ target consumers.- Spark connections between clients and influencers that will grow affinity and community.- Consult with clients regarding when and how to effectively employ celebrity and influencer marketing tactics to achieve their goals.- Create dynamic initiatives centered around celebrities, their gatekeepers and influencers relevant and tailored to clients’ needs, desires and budgets.- Secure needle-moving earned VIP placements and/or negotiate paid support from target talent on red carpets, for street style, at events and/or on social media.- Contribute to the development of compelling brand stories and creative pitch angles to secure media coverage.- Consult on and support development of PR and marketing collateral relevant to target audiences.

Greater Los Angeles Area

- Oversaw and successfully grew the VIP Services Department’s client base, team and prestige, increasing annual profitability year over year.- Provided and drove strategic direction, creative development and detailed plan execution for a diverse range of brands utilizing department services, including Athletic Propulsion Labs (APL), David Yurman, DELPOZO, FashionABLE, MILLY, St. John, TOMS and UGG.- Proposed and guided paid celebrity engagement negotiations for brand ambassadorships, campaigns, paparazzi moments and appearances at events and during New York Fashion Week to increase brand awareness and affinity.- Contributed to the development of new business proposals, participated in new business meetings and signed new clients.

Greater Los Angeles Area

- Provided and drove the strategic direction, creative development and detailed plan execution for brands utilizing VIP services.- Led the BPCM LA VIP team, acting as strategist for all VIP activities.- Collaborated with team on new business opportunities in the fashion and VIP dressing arena.- Assisted in writing of new business proposals, client strategies and general written materials. - Built and nurtured relationships with clients, stylists, publicists and agents to ensure effective communication on the behalf of BPCM. - Collaborated with key long-lead and short-lead media to secure strategic brand/product placement for BPCM VIP clients. - Maximized on industry relationships via networking to explore potential leads for new clients.

Greater Los Angeles Area

- Launched west coast operation and formalized agency’s Los Angeles presence.- Managed ongoing programs for up to six accounts as well as a variety of revolving projects for fashion, beauty, lifestyle, hospitality and consumer brands, including daily proactive outreach to press, stylists, celebrities, and the entertainment industry (clients included Keds, Tracy Reese, Milly, Belvedere, Target and Palihouse among others).- Oversaw and implemented a wide array of events and projects.- Supported clients' new media campaigns.- Identified, pitched and secured new business, as well as contributed west coast-specific creative concepts and program ideas to proposals.- Utilized industry knowledge and contacts to bridge beneficial relationships for clients as well as the agency as a whole.

Greater Los Angeles Area

- Worked closely with co-owners to manage clients and maximize opportunities for brands that included sass+bide, Jenny Packham and The GRAMMYS®.- Liaised with press, celebrities and stylists to build client awareness and secure media coverage.- Developed programs to improve client presence and significance in the market.- Managed a wide array of events including but not limited to charity events, film promotions, and fashion events.- Reported to company principals on budgets and staffing and made recommendations based on their evolving goals.

Bachelor Of Arts (B.A.), Public Relations/Communications With Emphasis In English

Education record