At the helm of LA Running Connoisseur, my dedication to enriching the health and wellness community manifests through pioneering digital marketing and social strategies. Our mission is to forge a robust running community in LA, leveraging content marketing, social media, partnerships, and good ole fashion relationship building to promote the sport and integrate brand promotions seamlessly. With Mercury Events and TrailFolx as current clients, I apply years of expertise in digital marketing and social media consultancy to create impactful brand strategies. Our collaborative approach, combining consumer insights and creative content, has successfully increased registrations and donations (year-over-year) and expanded audience engagement and event visibility. As part of this year's LA Marathon social strategy and content creation team, our efforts culminated in a sell-out marathon and unprecedented social media growth.