Kate P. Email & Phone Number

Nashville, Tn, Us

Greater Nashville Area, Tn

How you look and sound online + IRL affects your business, and ultimately, your bottom line. You know who you are and what you do best, but do your potential clients or customers?In addition to writing for print and online publications, I also work with brands and individuals on content marketing, branding, and copywriting (think bios, website copy, marketing materials). I create content brands can use to elevate their work and the people they serve while driving leads, increasing brand awareness, and retaining existing relationships.My goal is to help you get the ideas in your head about your brand, project, or business onto the page and out into the world so you can get back to building and growing your business.Let’s work together. DM me here or visit kateparrish.com to learn more.

Greater Nashville Area, Tn

Conceptualize, develop, and oversee implementation of marketing and public relations strategies at the corporate and local level (44 ambulatory surgery centers, six surgical hospitals) to drive brand awareness, increase surgical case volume, boost physician recruitment, and drive corporate value and differentiation in business development. Focus efforts on introducing measurable direct-to-consumer strategies to complement existing physician referral strategies evolving traditional viewpoints on ASC and healthcare marketing to a broader, more patient-centric landscape inclusive of the ASC, its physicians, employees, partners/management company, and most importantly, its patients. Encourage out-of-the-box, non-traditional, "uphill battle" thinking and develop cross-functional teams including marketing, business and product line development, operations and managed care to brainstorm, divide, and conquer. Develop and manage annual marketing and public relations campaign strategies. Vet and oversee all marketing and public relations support agencies. Proactively monitor the marketing landscape in the news including advancements across traditional and digital owned, earned, and paid media. Stay up-to-date on ASC, hospital, and general healthcare trends and innovations like price transparency, bundled pricing, employer/self-funded plans, the democratization of healthcare, mHealth, quality outcomes, and direct-to-consumer marketing. Create and maintain external-facing digital footprints at the corporate and local level through individual website development, launching 10 new websites in my first year.Source public relations opportunities at the corporate and local level and secure placements at top local and industry-level outlets. Create weekly eNewsletter to 1,300 employees recapping the week's top industry news stories, uplifting stories from the field and corporate, and continuing education opportunities to develop and deepen our sense of community.

Greater Nashville Area, Tn

Develop and guide digital + social media strategy for Paramore's top tier clients across travel/tourism, entertainment, and health/education industries through in-depth quantitative and qualitative analysis. Through social, email, display, lead gen, and PPC-driven campaigns I help grow existing clients outside of their comfort zones to strategically meet their goals more efficiently + effectively while increasing their brands' relevance in their vertical. My primary clients include the Tennessee Department of Tourist Development and Show Dog Universal.

Greater New York City Area

#1 Large PR Agency in the World in 2011.This about sums it up: http://www.facebookstudio.com/gallery/submission/the-axe-voice-programWorked exclusively with the men's grooming line, AXE, to identify, negotiate, and execute all socially-driven strategic partnerships to develop relevant offline to online content and drive branded integration around target demo passion points. I relied on quantitative and anecdotal consumer insights culled from an enormous social following to pinpoint compatible lifestyle partnerships that would deepen AXE's relevance in the lives of its fans. Served as Executive Producer of "AXE Nation" Season 1, a weekly YouTube show created and produced by Edelman Digital for AXE to implement short-form content creation as a major social engagement driver. Developed and managed content calendars for the entire AXE brand (AP/Deo, Shower, Hair, and Master Brand) across 7 major social channels, optimizing in real-time to meet the needs of separate but equal brand vertical goals.

New York, Ny

Attention is a social media marketing & digital public relations agency cultivating word-of-mouth measurably for clients through authentic social media.Assisted in the development of social media objectives, strategies, and measurable KPIs for aspirational and CPG brands including E. & J. Gallo, Diageo, Hilton Worldwide, Barbie, Pepperidge Farm Goldfish Crackers, Morgans Hotel Group, and Hard Rock Hotel & Casino Las Vegas.Developed social media + blogger engagement strategies to secure high impact, top tier digital and consumer news placements for brands.Executed a 9-month, 10-city, 3-truck Taco Truck tour for Camarena Tequila driven 100% through social media fan engagement. Created and oversaw daily social content and community management for Camarena Tequila + Morgans Hotel Group's owned social properties. Monitored Hilton Worldwide social channels and provided social triage during four major crises.Responsible for day-to-day account management and client interfacing.