Kate Harper Email and Phone Number

I am currently responsible for the digital and physical product strategy at Hive. As the Head of Product, I manage our digital product team, including overall strategy and road map development. Under my leadership we re-platformed to a Shopfiy 2.0 theme, rolled out a Membership program, improved our Autoship experience and improved our systems for managing site updates and bugs.. As Chief Merchant, I lead Hive's assortment strategy, partnering with socially conscious, sustainable grocery and homegoods brands. I have managed our catalogue of over 2000 SKUs and 300 makers, creating marketing programs like Autoship & Save, Sweet Deals (TPRs) and sourcing new makers whose businesses meet our Hive Five™ vetting criteria, the strongest sustainability requirements within CPG retail grocery.Relevant skills: product management, site execution (Shopify Pro, Recharge) managing revenue and margin goals, product sourcing + set up, vendor contract negotiations,, pricing strategy, category management, copy writing, site merchandising, performance analysis, project management, product marketing.

Partnered with Levain Bakery's CMO to reimagine their ecommerce program, working with marketing team, creative agency and development partners to relaunch levainbakery.com (redesigned and updated UX, re-platformed site from Magento to Shopify, updated packaging, revised shipping price structure). Results:+ 80% increase in Holiday season sales (2019 v 2018)+ 300% channel growth (2020 v 2019)+ YOY EBITDA 183% (2020 v 2019)Developed a 3-5 year physical and digital product roadmap to support and scale the ecommerce business, including recurring orders/subscriptions, new packaging solutions, merchandising opportunities and the creation of a wholesale and affiliate programs.

• Responsible for developing and executing a long-term strategic plan to drive sustainable growth for $5M direct sales business • Lead the product roadmap, managed department budget and KPIs; implemented homepage UX improvements resulting in a 33% YoY conversion increase in the first month• Managed email, social and digital marketing calendars and brand communication in partnership with the customer experience, creative, merchandising and marketing teams; email marketing regularly achieved Open Rates above industry benchmarks• Developed the online assortment in partnership with Category Merchants, emphasizing gifting and ensuring a seamless experience across all channels• Managed the eCommerce P&L and annual sales plan and budget in partnership with Planning and Finance teams

• Lead product and merchandising team, responsible for overall merchandising strategy for $4.5M online food, wine + spirits business, including vendor management of more than 300 independent food and housewares makers• Grew product line of individual SKUs, subscriptions and gifts 5x from 2013 to 2015, then in 2016 oversaw evolution from individual product discovery engine to leading destination for high-end gifts• Launched new categories for cheese, coffee, hard goods, spirits and wine, partnering with the warehouse to coordinate operational impact, particularly of cold chain logistics and alcohol shipping requirements• Managed corporate gifting program (22% of company revenue), including client acquisition and retention, sales, custom product ideation and creation• Collaborate with development team to optimize the shopping experience, including major overhauls of the cart page, checkout funnel and subscription pages• Partner with the marketing team to guide editorial content, marketing calendar and promotion schedule• Product management responsibilities include: developing pipeline, pricing and assortment strategy for both core and seasonal collections; establishing supplier partnerships; conducting market, margin and pricing analyses; defining product roadmap; inventory planning, allocation and buying • Financial responsibilities include collaborating on quarterly and yearly forecasts and budgets, data analysis, P&L review and cash management

At 'wichcraft I worked closely with the store management team and corporate operations team to staff the company's 12 locations with energetic, enthusiastic and talented back and front of house staff. I was entirely responsible for recruiting and hiring hourly and management employees, including the development and implementation of training programs for these positions.

Served on opening management team for Le Pain Quotidien's flagship Central Park location, Mineral Springs. In this role, I was part of a small team responsible for training the opening Front and Back of House staff and creating and implementing operating standards specific to our location. Additionally, I worked with the management team to handle the day-to-day responsibilities of the store such as product ordering and inventory, staff management and payroll and ensuring customer service and operational execution standards.

As the Franchise Support Manager at Le Pain Quotidien, I assisted Area Developers with all aspects of opening the Brand in new markets, from staff training to maintaining brand integrity and developing and executing marketing strategies.

Corporate Communications specialist experienced in message development and positioning, media relations, reputation management, thought leadership development, and industry/issue/policy research. Clients included Marsh & McLennan, Inc. (NYSE: MMC), PwC Private Company Services practice, and a leading management consulting firm.