Kate Pickworth Email & Phone Number

Hawthorn

Extensive experience creating effective communication designs for the FMCG market both B2B and B2C. Strong network of contacts to help deliver any project from print design and publishing (including packaging) to digital design and social media campaign delivery. Great people skills enabling me to collaborate with a variety of stakeholders to produce high quality communications.

Melbourne, Victoria, Australia

Developing designs to finished art for packaging and B2B/B2C communications including visual assets for Grants of Australia consumer campaigns for print and digital, such as advertisements, social media, POS, Event Banners, redesigning of the Grants of Australia website. In addition I managed print production, the project management of copacking of Christmas packaging for Dr Bronners, and interpreted Dr Bronner's style guide to develop Australian-centric marketing and sales materials for consumers and trade customers.Accomplishments:CREATED the Australian, Naturally Grants of Australian Natural Toothpaste campaign. Developing imagery to encompass the 'naturalness' of the brand through simple key images of product and plants. As part of the campaign I delivered advertisements for print and digital, website imagery, POS, and social media tiles.REDESIGNED Grants of Australia Natural Toothpaste for kids packaging. Taking the existing children's packaging, and making it into a contemporary kids line using colour, Koala cuteness and linking it in better with the newly refreshed adult packaging range for a more cohesive brand family instore. CONVERTED Grants of Australian packaging from photographic images to 3D images for stronger brand imagery across website and GS1 catalogues for trade.

Hawthorn 3122

Work in-house within the Marketing and Sales area providing design support for B2B and B2C communications including fliers, print and digital advertisements, POS, Event Banners, Packaging design/modification and print management, catalogue and product information, digital banners, social media assets and websites. Accomplishments:DESIGNED the ‘best IRONMAN® food packaging in the world’. I developed three ranges of packaging for IRONMAN® plus digital and print collateral, website and assets, event banners, POS and LCD panels. CREATED My Active Life snack range brand identity, packaging of 3 ranges, POS, digital & print assets, website and assets. Design exceeded expectations of stakeholders. SIMPLIFIED existing B2B communication pieces including product catalogue, fliers, fact sheets, and advertisements.

Melbourne, Australia

Working closely with client updated and developed industry leading loyalty program reward catalogue for over 10 years. Designing a new cover and layout style each year involving a photoshop visualized cover image, retouching and colour correcting over 1000 images. Producing over 14 personalised variations of the 100 page catalogue each year from concept to final art and print.AccomplishmentsOVERHAULED the foodservice industry’s leading loyalty program catalogue with several innovations of the design and print to make it more specific for audience. It won an Australian Print Award.MANAGED transition of the catalogue to online, briefing and directing the web developers. CREATED a new look and feel each year for the catalogue both externally and internally without losing its audience recognition for 10 years.

Melbourne, Australia

When on maternity leave with my first child I wanted to run my own business that would allow flexibility, plus give something back to the environment. Tri Nature offered an opportunity for me to experiment with direct selling, marketing at trade fairs, creating my own marketing materials, flyers and posters (that were often used by other distributors). This experience has helped me to see how challenging sales and marketing can be without the right materials to assist. It has helped me hone my design & marketing/sales strategy skills so that they communicate the key messages clearly and cost effectively.

Melbourne, Australia

Founded and managed an inhouse design studio for Kraft Foods Australia comprising of 5 team members, servicing all internal functions including Sales, Marketing, Export, HR and C-Suite and external stakeholders such as consumers and supermarkets/wholesale distributors. Operated as a profit centre saving Kraft over $100,000 pa. Responsible for visual communication and events strategy, design, development, production and completion. Brand custodian for imagery/branding. Accomplishments:SUCCESSFULLY built a cost effective, efficient and high quality design service model and team.ACHIEVED preferred provider of event and design services for Kraft Australia, replacing external suppliers.PROJECT MANAGED annual Kraft Sales conference (300 attendees), developing itinerary and all collateral involved - including theming/branding, location, venue and activity selection, theme video and song creation and editing (art direction), invitations, decoration, branding, merchandise, presentations, guest speaker liaison and coordination of event.SUPPORTED and advised senior level managers to develop and deliver high level corporate presentations.

Graduate Diploma, Design, Distinctions/High Distinctions

A Graduate Diploma in Design with emphasis on digital design and communications.

Advanced Certificate, Design And Applied Arts, Hd, D, Cx3

Bachelor'S Degree, Office Administration

Certificate, Public Relations

High School, General Studies