Kate Pires Email & Phone Number

Leading and managing the Strategy team.

Leading and managing the Strategy team.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Lead proposal development of large-scale partnership opportunities for client and agency partners that leverage The Globe's full suite of products. --- Create media plans that balance client results, profitability and.
• Liaise with internal teams to determine program viability
• Support sales representative in selling program to client/agency
• Oversee campaign performance, including optimization recommendations, insights and opportunities that deliver on client KPIs and generate repeat business
• Demonstrate client success by building case studies from top-performing campaigns to drive future sales
• Craft product strategy, pricing and distribution models for various content solutions, with support from internal teams

Toronto, Canada Area

• Create multi-platform marketing solutions for top tier clients --- Build cross-platform media plans to achieve client KPIs--- Design proposals and presentations for meetings with media agencies and their clients
• Build custom content packages for client and agency partners
• Analyze audience insights from research tools (e.g. Vividata, comScore) and proprietary customer intelligence panel to guide strategic media and marketing recommendations
• Determine best practices and develop tools to better serve our clients through cross-departmental collaboration

Aurora

• Create the strategic digital marketing plan, ensuring alignment with overarching corporate goals.
• Develop digital content to grow website traffic, boost awareness and drive sales including e-newsletters, blog posts, website content, etc.
• Lead the website redesign and rebuild.
• Optimize digital marketing programs based on the analysis of data from Google AdWords, Google Analytics and MailChimp.
• Investigate marketing trends and determine if/how they can be leveraged to support our business.
• Liaise with vendors to support marketing initiatives.

Toronto

• (Maternity Leave Contract)
• Conceptualize and strategize content solutions for client business objectives through top Canadian publications including Canadian Living, ELLE Canada, Style at Home, The Hockey News, etc.
• Manage the pre-sale process including briefing, ideation, media planning and client buy-in
• Ideate proactive content solutions for Canadian Living and Style at Home
• Work seamlessly as the liaison between Editorial and Sales teams to ensure proposed content strategy achieves the client’s goals (i.e. budget, KPIs, messaging, etc.) and generates content our audience would love

Vaughan

• (The Jones Group Toronto office closed in February 2015)
• Proactively plan, manage and execute marketing programs to support the sales plan and specific brand initiatives (Jones New York, Anne Klein, Jones Studio and 9&Co) for wholesale accounts at Hudson’s Bay and Sears as.
• Develop the strategic marketing plan with an objective to drive traffic and revenue through a creative and integrated approach including social media partnerships, content marketing, email marketing, events, mall.
• Produce creative (copy and design) for print and online marketing collateral.
• Manage the segmented email marketing program including strategy, copywriting, design, testing, deployment, measurement, optimization and reporting.
• Identify key areas for revenue growth and customer engagement.

Vaughan

Bachelor Of Technology, Graphic Communications Management (With Honours)

• Minor in Marketing • Graduated at the top of my class with honours. • Areas of study: professional communication, graphic design.

Master Of Science (Ms), International Creative Advertising (With Distinction)

• Thesis: Are you Pinteresting enough? How womenswear fashion retailers should leverage Pinterest for advertising in Canada. • Graduated.

Copywriting That Sells (Course), Marketing