Kate Scott Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Leadership of marketing, digital, brand, media relations, customer experience, content and merchandising for one of Australia's leading arts companies. Achievements:Delivering Bangarra’s most successful season on record in 2017, selling out the five-week season at Sydney Opera House and achieving a budget surplus of $300,000. Audience size in Sydney grew by 43% between 2016 and 2017. Topping the 2017 result with 2018’s national tour, achieving sell-out seasons in Canberra, Brisbane, Perth, Adelaide and Melbourne, and attracting record media coverage for the company. Successfully transitioning Bangarra from selling tickets via third parties to running its own box office, including website build, recruiting an in-house customer services team, and instituting ticketing and operational processes with a customer-first approach. Leading a major project to digitise 30 years of Bangarra’s photographic, video, music and document archives, and host these archives on a custom-built digital storytelling platform. Board and stakeholder engagement to secure funding and strategic buy-in for major new initiatives. Developing media partnerships and brand alignments to reach new audiences, expand the company’s audience base, and amplify the company’s marketing spend.

Prahan

Leading brand positioning, business development and marketing strategy for a start-up creative agency that specialises in custom, ethical merchandise in the cultural space. Clients included The Australian Open, National Gallery of Australia, Queensland Art Gallery, The Australian Ballet, Virgin Australia Melbourne Fashion Festival, White Rabbit Gallery, and Warner Music. Achievements:Developing and articulating the company’s business processes, vision and mission in both internal and public-facing documents. Securing foundation clients, developing partnerships, and the ongoing management of client accounts. Developing the company’s brand identity, brand guidelines, website, social platforms and outreach strategy ahead of public launch. Working in partnership with the company’s creative director and production director to develop business processes, set revenue and expenditure budgets, and ensure a robust and profitable business platform.

Melbourne, Australia

Under the mentorship of the Director of Marketing, leading marketing, communications and merchandising teams to elevate The Australian Ballet’s brand, increase revenue, reach new audiences and drive organisational change. Achievements: Delivering The Australian Ballet’s most successful season package season since 1992: 32,000 ballet packages sold (average value $450) across Melbourne and Sydney. Box office revenue for 2014 was over $25 million. With the Director of Marketing, leading an exhaustive brand research project with Melbourne firm The Lab, interviewing over 200 company stakeholders, including staff, board members, executive and sponsors, progressively incorporating findings into the company’s visual identity and written communications ahead of a formal rebrand. In accordance with the Ballet’s five-year strategic plan (2015-2020), setting ambitious growth targets, developing agile strategies in response to new company priorities, and rapidly scaling up activities across marketing, brand, content, media relations, merchandise and events. Rebrand and repositioning of the company’s philanthropy and public programs offers to offer a unified customer experience and reach new audiences. Leading extensive growth across company social platforms, with Facebook followers doubling, YouTube subscribers doubling, and the number of people watching content across all platforms rising from 2.3 million to 3.5 million between 2013 and 2014. Relaunching the company’s merchandise program with heightened in-theatre presence and integrated marketing strategy.

Leading a team of seven direct reports to produce innovative, cross-platform campaigns and audience engagement opportunities for one of the world’s leading arts companies. Achievements: Delivering a 25%+ increase in box office revenue and significant increase in attendance figures, with a particular focus on growing the audience base for contemporary productions. Developing the Ballet V Fashion diffusion brand, culminating in the Ballet V Fashion exhibition in partnership with Vogue Australia at the National Gallery of Victoria, 2012. Commissioning rich content for The Australian Ballet’s digital platforms, including over 30 mini documentaries, averaging 3+ million views annually. Films were used extensively across the organisation to secure media, partnership and touring opportunities, and syndicated on SBS’s Studio and Qantas in-flight entertainment. Acting as managing editor for a 360-page coffee table book published to coincide with The Australian Ballet's 50th anniversary. Forward by Helen Garner; published by The Australian Ballet; distributed nationally and internationally by Hardie Grant; revenue of over $150,000.

London, United Kingdom

Bachelor Of Arts (Ba), Journalism And English Literature

Advanced Leadership Program

Australian Applied Management Colloquium

Graduate Diploma, Editing And Publishing

Education record