Kate Ransom Email & Phone Number

San Francisco, CA, US

Oakland, California, United States

• America's #1 Live Rosin Vape.
• 20%+ YoY growth in FY22 & FY23.
• Lead packaging refresh for Live Resin and High THC creating a consistent packaging system across the brand.
• Implemented Innovation Pipeline workflow for evaluating and bringing new products to market.
• Improve marketing systems and tools increasing efficiency and output while reducing costs.
• Expanded the brand to 3 new markets: Colorado, New York, and New Jersey.

San Francisco, California

• Launched performance influencer program focused on driving customer acquisition.
• Responsible for strategy, execution, and performance of consumer-facing programs, including influencer, organic social, affiliate, referral, SMS, and email marketing.
• Category owner for Plastic Free deodorant and future sustainable innovation.
• Spearhead sustainability initiatives, including creating a company charter and roadmap.
• Manage multiple agency relationships to ensure focus on Native priorities and drive business objectives.
• Lead comms and public relations efforts, including representing the brand in TV, print, and digital segments.

Emeryville, CA

• Digital Marketer for 46 Whole Foods Market locations in Northern California and Reno, Nevada.
• Develop, implement, and evaluate regional social media campaigns that are highly engaging and drive traffic to Whole Foods Market NorCal & Reno locations.
• Drive sales and brand awareness through social media, website, e-mail and e-commerce marketing.
• Support and train Field Marketing Associates on hyper-local digital marketing strategies.
• Lead influencer and advocate marketing for product launches, store openings, online promotions and digital initiatives, driving customer acquisition, sales, customer retention and regional brand awareness.Developed and.
• Create and curate relevant and engaging content for all channels

San Francisco & East Bay

• Direct, develop, and implement marketing plan and strategy for four Whole Foods Market locations based on Regional directive, store directive, and community needs.
• Develop and execute events to increase sales, inspire loyalty, enhance store theater and customer experience
• Measure success of events through statistical comparisons and analysis
• Build community connection through social media outlets
• Hire, train, and mentor Marketing Team
• Review and refine budgets to better control spending and deploy resources optimally

Berkeley, California

• Direct, develop, and implement marketing plan and strategy for Whole Foods Market Gilman Marketing Team based on Regional directive, store directive, and community needs.
• Develop and execute events to increase sales, inspire loyalty, enhance store theater and customer experience
• Measure success of events through statistical comparisons and analysis
• Build community connection through social media outlets
• Hire, train, and mentor Marketing Team
• Review and refine budgets to better control spending and deploy resources optimally

Greater Los Angeles Area

Drove sales through consumer and vendor product education in the largest health and wellness market in the world. Worked with all Southern California vendors, such as Lazy Acres, Mother’s Market, Sprouts Farmers Market and Whole Foods Market.

Long Beach, CA

• SOCIAL MEDIA MANAGER - Health & Wellness StartupIncreased Instagram and Facebook following 300%.Increased user participation in company led juice cleanses and green smoothie challenges.
• Engage with product partners to maximize brand impressions.
• Develop and execute social media strategy.
• Seek and develop relationships with like minded recipe and wellness bloggers.
• Manage and direct conversations about Blender Babes brand.
• Develop and execute all social media campaigns, including contests, giveaways and brand partnerships.

Hermosa Beach

• This position was created to help the company transition from a B2B to B2C. Grew the publishing company from a digital publisher to a full service publishing company. Attracted new talent, including the companies first.
• Organized publishing workflow, created budget and managed project timeline.
• Coordinated with and supported publicist in marketing efforts
• Executed launch parties and digital marketing efforts
• Collaborated with book bloggers and publications, such as Editor & Publisher
• Headed and prepared presentations and pitches for potential book deals

Huntington Beach, CA

• Responsible for the daily activities of a store average $850,000 sales annually.Personally recognized by CEO, James White for excellent customer service during Encore Performance Challenge. Store finished in the top 8.
• Executing all New Product Launches and Promotions.
• Hiring and Training.
• Forecasting Sales and Labor.
• Managing Sales, CoGS and Labor Goals.
• Creating schedule in Kronos.

Bachelor Of Science (Bs)

High School Diploma