Worked with top tier clients, such as Shell Energy, Hard Rock Café, Eggland’s Best, Perrigo, and CeraVeAnalyzed client dataResearched industry trendsVetted influencersCreated client presentationsUtilized platforms such as Julius, Cision, Sprinklr, Business Manager, Hootsuite Ads, Meltwater, and Netsuite

Planned, catered, and organized raffle competitions for hybrid club meeting and speaker events

Invited to join the prestigious S.I. Newhouse School’s Bateman TeamWorked in a team setting to create and implement a full public relations campaignGave presentations to middle school students about media literacy and the issue of misinformation in the media

For Spring 2020, I was the head of the external relations team for EDGE, a public relations club for freshmen and sophomores run by PRSSA. For this we worked with the Everson Museum, located here in Syracuse. I was in charge of delegating assignments, making sure we were on task, and working with my team to come up with ways to highlight the opening of the new Millions Cafe in the museum.

Wrote feature articles published in Central New York MagazineScripted TikTok advertisementsCreated and posted social media postsParticipated in marketing team and client meetingsConducted marketing research and outreach

Wite montlhy reportsHandle philanthropy budgetsPlan events in order to raise money for philanthropic organizationsCommunicate with the Syracuse student body, national members of Alpha Xi Delta, and philanthopic organizationsDelegate tasks to other philanthropic officers within Alpha Xi Delta

Designed social media posts and generated Instagram content regarding health and wellness and for the Newhouse PR account on CanvaReported on Instagram data analyticsAttended weekly team meetings and firm wide eventsRecruited students for weekly "Student Takeovers" on Instagram

Created team’s season budgetTracked team income and spendingProvided reimbursement for transportation services

Managed team’s social media platform, InstagramCommunicated team events to the public and increased the amount of followers through posts and pictures on the pageWorked in a team environment through participating as a player

Developed a clothing and apparel business via InstagramDesigned, created, and distributed productsMonitored inventory and financesHandled advertising and social media posts

Wrote daily articles for the Uinterview webpagePosted all published work on social media platforms such as Twitter

Organized and planned club bake salesDistributed tasks to club members using a spreadsheet program Created and communicated the club's Facebook page Increased club involvement by promoting the club through social media posts and flyers

Created small beading business via InstagramDesigned and distributed jewelry as well as handle revenue and spendingStrategized based on consumer activity

Handled public relations Engaged with volunteers and donorsUsed Instagram to deliver messages about upcoming eventsWrote monthly newsletters and newspaper articles of the club’s involvementParticipated in various local community service events sponsored by the Girls’ Club