Kate Paredes-Ricard Email & Phone Number

Shanghai, China

Helping companies define their market entry strategies and connecting them to the right stakeholders

Shanghai, China

Shanghai, China

Shanghai City, China

Makati City, Philippines

• Co-founded and developed the business divisions of the company and managed day-to-day operations including business development, project management, data and analytics, recruitment and retention, and finance• Managed and mentored a multi-disciplinary team of 20+ account managers, operations executives, data analysts, and creatives• Developed both local and international clients, directly contributing to the company’s 100% YoY growth• Oversaw the entire client servicing operation including strategy, pitching, project management and post-implementation satisfaction surveys• Worked with internal Creatives team and partner agencies to create and implement sound brand voices, key messages, and hyper-targeted activations and content• Devised, organized, and planned strategies that encompass all units of the company to ensure business growth and continuity• Ensured client satisfaction through flexible and effective project management processes and regular project manager training• Presented and implemented new ideas and cash flow strategies to board of directors and other company officers

Makati

• Co-founded a co-working space and accelerator that specialized in introducing foreign startups to local partners and investors• Oversaw overall brand and event communications• Partnered with La French Tech Philippines

Manila, Philippines

• Delivered the sales objectives of Unilab’s professional marketing divisions in major key accounts and business partners• Corresponded with product managers and key account managers on a daily basis to conceptualize programs, formulate reports, and generate product and trade presentations• Articulated brand marketing programs into clear and accessible trade materials including pitch presentations, point-of-purchase materials, and localized key messaging• Analyzed raw trade data and translated these into actionable insightsSpecial Projects:• Sales Forecast Process – designed a data and analytics tool for effective appropriation of market growth targets and budgets• Health and Wellness Category Management – studied consumer insights and created a category management program for a major drugstore chain

Manila, Philippines

Bachelor'S Degree, Management Of Communications Technology, Minor In Enterprise Development (Honors Graduate)

Activities and Societies: The Guidon (Externals Manager, 2009-2010) The Ateneo Student Business Review (Editor in Chief, 2007-2009)

International Exchange Program, Marketing

High School