Katerina Koleva Email and Phone Number
Experienced in product management, project management, market research, and consulting within the IT industry. My career has encompassed diverse roles in both dynamic startup environments and delivering high-impact solutions to Fortune 500 clients. Alongside this journey, in 2023, I co-founded Labsi.eu, a health-tech startup embraced by hundreds of users.As a co-founder, I've played a pivotal role in shaping the product vision and identifying opportunities aligned with user needs. My role involves concise research, defining business logic, setting development objectives, app design, and engaging in customer development, among other responsibilities.Dedicated to ongoing growth, I continually expand my expertise in product management best practices, UX/UI, and development fundamentals (HTML, CSS, Python). With a Master's in Entrepreneurship from a top European university, my background spans strategy consulting, team leadership, new product development, customer development, and marketing innovations.
Siteground Web Hosting Company
View- Website:
- siteground.com
- Employees:
- 452
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Product Manager (Website Builder B2B Saas)Siteground Web Hosting CompanySofia, Bg
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Product ManagerSiteground Web Hosting Company Nov 2022 - Present• Shaping the product vision and discovering product opportunities based on an understanding of user needs and pain points• Performing research in relation with each functionality that needs to be developed, defining the business logic and objectives for the development of the features• Creating, prioritising and maintaining a healthy product backlog with clear acceptance criteria• Putting together wireframes to showcase ideas and collaborating with the design team to create intuitive user interfaces
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Co-Founder (Healthtech)Labsi Aug 2022 - PresentLabsi is an innovative mobile health application empowering users to seamlessly manage, monitor, and comprehend their health data. My role as Co-founder and Product Lead involves spearheading various strategic initiatives:• Translating product strategy into prioritized technical requirements and developing MVP prototypes.• Designing the mobile app interfaces using Figma, ensuring a seamless and intuitive user experience.• Executing market research to gain insights into competitor landscapes, industry dynamics and best practices.• Interviewing and surveying (potential) users, ensuring their needs are at the core of our app's development. Gathering UX feedback to enhance the mobile app's usability.• Meeting with potential partners to explore opportunities for mutual growth.• Created the Labsi website to establish our online presence (labsi.eu).• Driving social media engagement by creating compelling content. -
It Project Manager (Ecommerce)Brave Bison Jun 2021 - Nov 2022• Supporting our clients to introduce new site features, integrations, and improvements or to build their new site from the ground up.• Managing several projects simultaneously and providing seamless communication between clients and internal teams: dev, UI/UX, QA, and marketing.• Developing project delivery plans for technical web builds; planning accounts including setting goals and objectives, defining roles, and producing schedules and timelines for tasks• Strategic development of e-commerce websites - advising clients on content, design and user experience best practices.• Working with iconic brands generating millions in revenue such as: Temperley London, Aromatherapy Associates and many more• Implementing both agile (Scrum and Kanban) and waterfall practices. -
It Project Manager (Business Applications)Indeavr Jan 2020 - Jun 2021INDEAVR provides technology services for some of the world’s most innovative companies.• Managing more than 15 different software projects ranging from HR platforms to warehouse planning applications• Leading a team of developers - managing resources, responsibilities and prioritising tasks for the team• Gathering and verifying business requirements, creating user stories and process flows• Defining the project scope and objectives and ensuring technical feasibility• Ensuring that all projects are delivered on-time, within scope and budget• Review and approval of newly developed application functionalities before release• Using agile principles and development tools such as Jira and Azure DevOps• Stakeholder relationship management -
Market Research Analyst (Iot And Automotive)Frenus Gmbh Nov 2018 - Oct 2019• Gathering market, customer and competitive intelligence to enable highly informed business decisions for the company's clients in the Automotive and ICT (IoT, Cloud) industries• Identifying market and consumer trends by collecting and analysing data, based on primary and secondary research• Project management and project onboarding -
Technology Commercialization ConsultantCity, University Of London Jan 2018 - Jul 2018London, Greater London, United Kingdom• Working for the London City Incubator• Assisting the commercialisation of novel technologies developed at City, University of London by translating research into commercial opportunity• Conducting market research, evaluating competitors and the market condition, preparing reports on the findings• Mapping out key business processes• Contacting and liaising with potential partners and investors to understand their requirements and areas of interest -
Junior Innovation AnalystBig Analytics Ltd Jul 2017 - Sep 2017Sofia, Bulgaria• Defining and implementing the funding strategy for tech companies (startups, spinoffs, innovative SME’s). My work played a crucial role in obtaining funding from government sponsors in Europe on behalf of our clients• Elaborating business plans & technical project plans based on our clients' goals and personal research methods -
Event OrganizerDev.Bg Jun 2017 - Sep 2017Sofia, Bulgaria• Dev.bg is the biggest IT community in Bulgaria• Organised and lead events, each gathering dozens of professionals from the industry• Communicated with local and international speakers and partners, prepared event space, moderation of the discussion, networking -
Social Media Marketing InternThe Dots Agency Feb 2017 - May 2017Sofia, Bulgaria• Managed and grew social media accounts and created daily postings for some of the company's top brands• Worked with Facebook Analytics to analyse and report data• Advanced my creative writing and community building skills and furthered my knowledge of digital marketing practices and trends
Katerina Koleva Skills
Katerina Koleva Education Details
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Entrepreneurship/Entrepreneurial Studies
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Economics/ Media And Communication
Frequently Asked Questions about Katerina Koleva
What company does Katerina Koleva work for?
Katerina Koleva works for Siteground Web Hosting Company
What is Katerina Koleva's role at the current company?
Katerina Koleva's current role is Product Manager (Website Builder B2B SaaS).
What schools did Katerina Koleva attend?
Katerina Koleva attended City, University Of London, Software University (Softuni.bg), University Of National And World Economy, Vrije Universiteit Brussel.
What skills is Katerina Koleva known for?
Katerina Koleva has skills like Research, Public Speaking, Teamwork, Digital Marketing, Social Media, Event Management, Adobe Photoshop, Business Correspondence, Creative Content Creation, Problem Solving, Negotiation, Leadership.
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Katerina Koleva
Bulgaria
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