Kate Roe

Kate Roe Email and Phone Number

Fractional CMO @ Grapevine
Thame, GB
Kate Roe's Location
Slough, England, United Kingdom, United Kingdom
Kate Roe's Contact Details
About Kate Roe

Over 20 years of marketing management experience spanning agency- and client-side; strategic and operational; brand building; thought leadership, lead generation, PR, analyst relations, internal communications, customer and partner engagement in the B2B sector. Former head of global brand narrative at American Express Global Business Travel, where it's been my privilege to be part of a global post-M&A transformation team.Currently open to short-term brand and marketing consulting engagements.

Kate Roe's Current Company Details
Grapevine

Grapevine

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Fractional CMO
Thame, GB
Kate Roe Work Experience Details
  • Grapevine
    Fractional Cmo
    Grapevine
    Thame, Gb
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  • Kate Roe Brand & Marketing
    Consultant
    Kate Roe Brand & Marketing Jul 2020 - Present
    Slough, England, United Kingdom
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  • B2B Marketing
    Brand & Content Strategy Expert
    B2B Marketing Jan 2021 - Jul 2021
    London, England, United Kingdom
    A retained subject matter expert in 'Propolis', the leading worldwide community for professional B2B marketers. I am responsible for the Brand and Content Strategy group. My role involves developing content and delivering training, advice and mentoring. Find out more on the b2bmarketing.net website.
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  • American Express Global Business Travel
    Global Brand Narrative
    American Express Global Business Travel Nov 2018 - Apr 2020
    London, United Kingdom
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  • American Express Global Business Travel
    Head Of Marketing, Emea And Apac
    American Express Global Business Travel Sep 2017 - Nov 2018
    London, United Kingdom
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  • American Express Global Business Travel
    Head Of Marketing, Emea
    American Express Global Business Travel Jan 2017 - Sep 2017
    London, United Kingdom
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  • Kds
    Vp Marketing
    Kds Sep 2015 - Sep 2017
    Staines-Upon-Thames
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  • Digital River
    Director Of Demand Generation, Commerce & Payments
    Digital River Apr 2013 - Sep 2015
    Support overall financial targets, by executing in-region offering strategy and growth strategy.Define and execute regional marketing plan in alignment with corporate objectives to deliver marketing influenced pipeline across commerce, payments and marketing from demand generation strategy (direct response, local-focus webinars, internal and external market development team, partner co-marketing, event marketing and communications efforts).Increase brand awareness of Digital River (Commerce + Payments + Marketing) in the region.
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  • Compario
    Vp Marketing
    Compario Nov 2011 - Mar 2013
    Maidenhead, Paris, Lille
    Dedicated to achieving regional, team and company goals by formulating and executing integrated, strategically focused marketing, communications, and lead generation plans, and expanding the greater awareness of Compario internationally.This management team position is one of high impact and focus on lead and revenue generation as well as brand building and positioning (includes analysts relations).
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  • Hybris
    Marketing Director, Northern & Southern Europe
    Hybris Mar 2011 - Nov 2011
    Oversee planning, development and implementation of regional marketing programs covering customer, prospect and partner communications; planning, developing and/or localizing and then executing a wide range of external demand generation activities, including local collateral development, direct mail, email and social media demand creation and event management (internal events such as seminars, local user group meetings and other prospect and customer focused events, trade shows and conferences, and webinar programs), across hybris’s rapidly expanding northern and southern Europe region (UK, Ireland, France, Benelux, Nordics, Spain and Italy).
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  • Travelport
    Communications Manager, Global Sales Operations
    Travelport Dec 2009 - Mar 2011
    - Increased value of existing communication media whilst deploying new ones including social media; - Increased sales engagement through proven and measurable criteria (e.g. webinar attendance increased ten-fold, consistent 60%+ open rate of newsletters); - Helped drive increase to over 95% of CRM adoption rate by sales globally; - Introduced social media as sales intelligence tool and internal collaboration tool; - Winner of employee CHOICE award Described by Head of division as a “truly high performing team member, bringing high morale to team and other business units she works with.”
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  • Ariba
    Marketing Manager, Continental Europe
    Ariba Sep 2006 - Nov 2009
    Summary of role: develop/execute integrated marketing programs including online/print marcoms and field activities across region (UK, France, Italy, Spain, Germany, Sweden, Belgium) to drive sales including: CXO roundtables, DM, PR, webcasts, eblasts, blogs, and customer relationship initiatives and events. Regional marketing management involving managing agencies, building rapport with sales and the consulting organization, driving corporate initiatives, reporting to regional (EMEA) and corporate (US) management and engaging internal stakeholders (sales directors, consultants, SI, telemarketing).Achievements: helped double sales pipeline over 12 months period; launched localized regional websites; generated first-ever leads through social networking activities; tripled number of in-person and virtual events.
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  • Roe Associates Ltd
    Director
    Roe Associates Ltd Jan 1998 - Sep 2006
    Burnham, Bucks, United Kingdom
    Family-run corporate publishing business. Objectives were to generate new income stream based on online media for existing and new customers including American Express, GlaxoSmithKline, Eli Lilly. Managed staff and suppliers.Achievements: new media stream increased from 0 to 20% of total turnover; ‘Preferred Supplier’ status achieved at top accounts.
  • Itron, Inc
    European Marketing Manager
    Itron, Inc May 1994 - Jul 1997
    Led team of 3 across Reading, UK and Lyon, France offices and managed a budget of $500,000. Established a respected european marketing function from scratch collaborating with US corporate team while gaining local management buy-in and successfully generating leads as well as raising company awareness and standing in local markets.
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Kate Roe Skills

Lead Generation E Commerce Product Marketing Marketing Management Strategy B2b Sales Enablement Demand Generation Business Development Crm Start Ups Marketing Strategy Management Digital Marketing Online Marketing Business Strategy Saas Social Media Marketing Communications Brand Management Strategic Partnerships Email Marketing Social Media Marketing Analytics Marketing Sales And Marketing Alignment Internal Communications Go To Market Strategy Customer Experience Brand Awareness Business To Business Thought Leadership Sales Process B2b Marketing Multi Channel Marketing E Business Web Marketing Online Advertising Affiliate Marketing Web Analytics Mobile Marketing Marketing Automation Sales Support Digital Strategy Strategy To Execution Marketing Leadership Marketing Transformation Customer Relationship Management Software As A Service Brand Development

Kate Roe Education Details

Frequently Asked Questions about Kate Roe

What company does Kate Roe work for?

Kate Roe works for Grapevine

What is Kate Roe's role at the current company?

Kate Roe's current role is Fractional CMO.

What is Kate Roe's email address?

Kate Roe's email address is kr****@****kds.com

What is Kate Roe's direct phone number?

Kate Roe's direct phone number is +4417844*****

What schools did Kate Roe attend?

Kate Roe attended Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, Cim | The Chartered Institute Of Marketing, University Of Westminster, Lycee Hotelier Et De Tourisme Alexandre Dumas.

What are some of Kate Roe's interests?

Kate Roe has interest in Facebook, Social Media, Marketing, Social Networks (Online), Business To Business, Web Marketing, Twitter, Marketo, Agile Commerce, Compario.

What skills is Kate Roe known for?

Kate Roe has skills like Lead Generation, E Commerce, Product Marketing, Marketing Management, Strategy, B2b, Sales Enablement, Demand Generation, Business Development, Crm, Start Ups, Marketing Strategy.

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