Kate Rooney Email & Phone Number

Provides freelance graphic design, art direction, web development, brand strategy, and creative marketing consulting services to clients in various industries, including tech, ecommerce, fashion, and integrated marketing agencies.Executes client discovery sessions to identify needs and build an outcome-focused project vision on-time and on-budget.Conducts in-depth research into the target market, competitors, and industry standards to develop creative strategies and recommendations.

Created the brand architecture including logo, positioning, messaging, branded materials, and marketing campaigns across all customer engagement channels.Analyzed market data, customer feedback and survey responses to develop and adapt brand and marketing strategies.Developed SWOT analyses, creative briefs, buyer personas and other key documents to keep the PupChef team aligned on the brand strategy.Directed the production of all brand creative including website, advertisements, sales materials, presentations, social media campaigns, and email.

Scottsdale, Arizona, Us

Developed and evolved Design Pickle’s brand strategy including positioning, messaging, and visual identity to achieve consistency and relevance across all consumer touchpoints.Developed and optimized Design Pickle’s digital content strategy to align with marketing goals that achieved a 3.55% click-through rate for email.Directed the overall creative process from conception to deployment across digital and traditional media.Identified opportunities and launched creative campaigns across new channels to support demand generation targets, including a branded podcast that achieved 6k downloads in 5 months. Led high-performing marketing campaigns that resulted in over $100,000 of new revenue.Collaborated with cross-functional teams to develop and execute go-to-market plans for new products.Led cross-functional marketing and creative teams with streamlined processes, clear goals, and professional mentorship.

Temecula, Ca, Us

Developed visual concepts, graphics, and layouts for branding materials. Leveraged strong written and verbal communication skills and a background in writing to develop effective copy.Managed multiple projects, remained flexible with various revisions, and performed well even with tight deadlines.

Tustin, Ca, Us

Served as the creative vision and operational lead behind a portfolio of cutting-edge design projects to deliver on-brand digital marketing content, advertising materials, web designs, and event displays.Built out and executed innovative concepts for major international fashion shows, including large-scale displays for NY Bridal Fashion Week.Fostered high-value B2B and B2C relationships through influential email marketing campaigns and sales materials.Partnered with cross-functional copywriting and sales teams to achieve a cohesive design approach with the wider brand identity.

One-Hour Projects:• Logo• Business Card• Stationery (Letterhead/Envelope)• Flyer/Poster• Mailer/Postcard• Invitation• Presentation Folder• Single Web Page* + Set Up• Web Maintenance• E-flyerOther Projects (The following projects may take up to four hours):• Brochure/Pamphlet• Proposal Layout• Menu• Informational Website + Set Up

Garden Grove, California, Us

Elevated engagement with large-scale group travel opportunities (trips sponsored by major radio stations including 95.5 KLOS and Go Country 105) by developing radio advertising, billboard displays, partnerships, and email marketing campaigns. Translated in-depth research into a content marketing strategy that consistently sold-out group trips.Supported the launch of Whole Journeys (subsidiary of Whole Foods offering food-focused travel packages) through compelling design and copywriting.Owned the company’s digital presence with the design and implementation of innovative social media campaigns, a travel blog, and email newsletters – achieving 100% growth in website traffic in 2012.Embedded on-brand and influential storytelling at the core of all content and marketing materials, including the company website, email campaigns, direct mail, newsletters, press releases, print, and radio advertisements.

Newport Beach, California, Us

San Luis Obispo, Ca, Us

· Acclimating incoming freshman to the university and city of San Luis Obispo· Demonstrated leadership of a large group· Completed Leadership Training program· Provided a social atmosphere to build relationships between students