Founder, Managing Partner
CurrentThe first neuromarketing agency in Ukraine. - Founded with the aim to merge cognitive sciences and marketing in Ukraine- Leading technologies (hardware&software). Unique for Ukraine- Custom methodology based on international best practices in the field- Up to 200 conducted studies for different markets, tasks- Own database of benchmarks for Ukraine.The main research products:- Neurotest of advertising materials (video, prints, banners, POS). Pretest and posttest- Neurotest of Packaging. Includes analyses of perception a package in the competitve enviroment- UX/UI research: App, websites- CX test: real behaviour in the environment- Neurotest of Brand elements: Insights, Logos, Brand concepts, Brand associations- Consumer Profiling.Among our Clients are the leading Ukrainian and International companies.Media: StarLightMedia Group, Ukraine Media Group, TV channel TET, TV channel Inter.FMCG: ABInBev-EFES, PepsiCo, Dannon, Nutricia, IDS and others.Finance: OTP Bank, PUMB, Alfa Bank, Moneyveo, ShvydkoGroshi and others.Retail: Rozetka, Vodafone, Eldorado, Epicentr-KPharma: TEVA, Acino, Polpharma, Omnipharma and others.Entertainment: PariMatch, Sweet.tv, Directory FilmsPolitics: Sluga Narodu (presidential party)Advertising Agencies: Banda, BBDO Ukraine, McCANN Kyiv, Mullenlowe Kyiv, Fedoriv, Tabasko, Carat and others.Public speaking at the biggest industrial events: Ukranian Marketing Forum 2019, 2020, 2021, Loaylty Forum 2019, Social and Behavior Change Communication Forum Shkala 2021, OOH Forum 2019, Remarketing 2019, 2020 and others.Lecturing about neuromarketing for students of kmbs, Kyiv Mohula Academy, Taras Shevchenko National University of Kyiv, Kyiv National Economic University and others.A member of EFFIE Ukraine Jury. Lector of educational program fromEFFIE Ukraine Educational Program.
