Responsible for business development, B2B product design, negotiations with clients, business analysis, forecasting trade, production and behavioural data analysis.Working with customers' brand management teams, data analytics, data buyers, product designers, global and sectoral marketing teams.

Creating and working out retailers’ strategies on brands development and consumers’ approach based on local market peculiarities, business status and potential. Investments split by brands and P&L organization. SALES AND BUSINESS ANALYSIS- Sales targets setting/yearly bonus system set up=> Sell-in/Sell-out/Stock equation per retailer- Monthly SI/SO/Stock performance analysis and outlook=> by brand/by SKU/by retailer- Stock analysis and action plan=> by retailer/by sku- Data analysis monthly=> VMS dynamics, rankings, chains performance, category performance etc- Distribution management and doors categorization and authorizationNEGOTIATION AND CLIENTS MANAGEMENT- Annual business negotiations - yearly (Cannes travel retail exhibition, Summer Distribution conference, Kyiv)- Quarterly business negotiations – all regional retailers involve- Market visits and business status updates meetings - quarterly/monthlyLEGAL/CONTRACTS- Renovation/re-issuing of all zone retailers’/distributor contracts in 2017-2018- Managing zone contracts and addendumsTEAM MANAGEMENT- Business analytics team management (2 analytics) -forecasting, data analysis, reporting, business analysis- Sales team management: Ukraine (4 regional representatives)/Georgia (1 trade representative):=> re-organization of the team and it’s re-targeting=> KPIs/targets setting and follow up- CIS Republics marketing brand teams (3 marketing managers, 3 trainers, 18 BAs): marketing/trade marketing, distribution, retails specifics, local adaptations, assortment, PR eventsTRADE MARKETING- Trade Marketing support and activities calendar negotiation/set-up/follow-up/execution for the zone (all clients involved)- Novelties Launch plan setting and execution- Performance follow-up and analysisLOGISTICSIn close cooperation on a daily basis following ordering/delivering process and creating a shipment calendar and new ordering follow-up system

Managing 3 brand teams including product marketing, trade-marketing, education. Marketing strategies development for BTC through BTB professional products business;Market research overview and clients insights analysis to experience new market possibilities, brand awareness, competitors analysis;Creation of local marketing content and projects for launches and basic assortment; Full 360 launch support: Digital contents and SMM, PR, events, promo’s and BTL animations, merchandising tools, education facilities;Assortment strategy and category management;In-salon brand visualization, including all types of materials, providing full brand presentation and consumers’ awareness;CRM program launch.Budget Plan/Marketing budget plan and half a year revision preparation and presentation;Sell-in/Sell-out/Stock target set-up and calculation, Returns, A&P, P&L – in cooperation with finance and controllingPricing strategy;A&P expenses planning, calculation, tracking by brand/by client/by month according to Initiative/Launch year plan.Cooperation with sales teams, negotiation with KA clients, creating individual programs of investments and business development;preparing and organizing educational events and testing, presentation of marketing plans and sales tools;Distribution knowledge and optimization;Sales teams KPIs improvement and follow-up.Education team management, hairdressers/cosmetologists learning programs development;Cooperation with hairdressers schools and academies, creation of special event in POS;Creation of education materials and content for sales team, applying special approach to be consistent with the strategy of the brands;Education team KPIs improvement and follow-up.Logistic forecast accuracy management and improvement;Novelties forecasting and supporting materials planning;Monthly analysis of the stock situation and by-franchise prognosis.

1. Brand Marketing Plan, Initiatives, Visibility management- Adaptation of Global Initiatives Launch plan considering local peculiarities, depending on the country, culture, traditions, consumer needs, but with strong brand DNA, brand positioning, requirements and guidelines following - 360° launch support: decoration, animation activities, BTL, sprayings, CRM, Digital, Media, PR, VIP Events- Dior and Guerlain novelties forecasting and follow-up with clients, orders control and logistic - In-store Support Follow-up – visualization , merchandising, stock tracking, Power Assortment management by SKU/by POS2. Marketing/Sales budget management - Budget Plan and preparation and presentation for Dior and Guerlain (by-country) – Sell-in/Sell-out target set-up and calculation, Returns, A&P, P&L - A&P expenses planning, calculation, tracking by brand/by client/by month according to Initiative/Launch year plan- Sales forecast and targets set up and completion - sell-in/sell-out/stock management by client- P&L analysis on a monthly basis by brand/by client/by country – reporting and presenting to head-offices and teams - Budget spending and profitability analysis and control - Pricing strategy and RRP set up and analysis in 6 countries – local specifics, competitors analysis, market estimation3. Negotiation management- Negotiations with 11 clients – Brand Strategic and Marketing/Trade-Marketing plan presentation (Local presentations, TFWA Conference, Cannes participation)- Brand positioning and brand image set up in the region considering local peculiarities and needs4. People/project management- Trainer’s/BC activity - Trainings/VIP clients clubs/ Make-up classes and workshop for BC/BCs attestation, categorization, activities and motivation - Training budget and schedule compilation, training activities management and projects creativity - Dior Make-up Contest VIP Event (300 guests, 50 participants) – concept and idea, PR, Media

1. Gallery management (3 subordinates).2. August - September 2010 - MAGNET group international art project management (Carpathians - Kiev) – 18 artists from 13 countries. Budget handling, project PR organization – press/post releases, communication with press/TV, exposition preparation, opening ceremony, post-project support.3. November 2010 - Art Point Donetsk-SCM, group international art project management - 13 artists from 10 countries. Contracts preparation and handling, budget assessments, tracking and control, project coordination and support – exposition preparation handling, catalogue preparation, post-project support.4. Preparation and organization of 3 exhibition (STVOL – group exposition of video installations – October 2010, Autumn Salon – September 2010, Mamsikov Vladislav – Shower cabin retrospective exhibition – January 2011). Management, PR, administartion, catalogue preparation.5. December 2010 – Auction (Carton&Paper) organization and execution.

• Promo project , Ukraine– launch of the program on the territory of Ukraine, program support - budget assessments, documents flow, promo executions at the local level;• Consultancy project – project leading and tracking; budget control and distribution, work with executing agency on the project developing and innovating;• Merchandising project coordination - project tracking, budget control, and work with executing agency on the project developing and innovating.

• Organization of BTL sector promotions, work with BTL agencies during the promo activities and its preparation, including negotiations with Purchasing and Accounting Departments, documents flow, logistics of the incentives;• Work with free product issuing and negotiated with the distributors representatives in order to create and implement an appropriate standardized system of free product issue process development;• Instore ads materials design, ordering, delivery and production follow-up;• Laundry Distributors Contest leader – organization, rules, control. Development/adaptation of all the necessary template form of P&G internal policy controlled documents for orders and organizing the winners rewarding vouchers of different types;• Participation in DPSM Corporate Project implementation.