Responsible for developing and executing comprehensive digital marketing strategies to drive lead generation and brand awareness for our B2B clients. In this role, I create and manage multi-channel campaigns across social media, email, paid search, and display advertising. I develop engaging content for our clients' websites, blogs, and social media channels, and continuously analyze performance data to optimize campaigns for maximum ROI.

•Established brand standards for independent grocery store with 14,000+ members and $12.3MM in annual sales.•Created compelling and engaging content for print, e-mail, social media, web, and in-store displays.Wrote press releases, articles, blogs, & social media posts. •Designed annual reports, newsletters, brochures, and flyers with Adobe Creative Suite and Canva.•Collaborated with Graphic Designer to build a search engine optimized WordPress website.•Coordinated content calendar, wrote and edited articles, and oversaw layout and production of 25 issues of bi-monthly newsletter.•Managed email marketing. Grew marketing list to over 15,000 unique emails; campaigns consistently had open rates of 20% or more.•Planned monthly in-store events, demos, and community education series.•Established annual Pittsburgh Urban Farm Tour and Urban Farmer Scholarship in collaboration with community stakeholders.•Worked with buyers, store managers, and vendors to accomplish marketing objectives and grow sales. Achieved multiple record-breaking sales days and record year-over-year membership growth.•Spearheaded business expansion into e-commerce by developing grocery delivery and curbside pickup programs, generating more than $300k in sales in 2020.•Wrote application that led to $80,000 grant through The Pennsylvania Fresh Food Financing Initiative (FFFI).•Partnered with the Food Trust to become a Food Bucks Retailer, a healthy food access program that provides coupons for low-income shoppers to purchase fresh fruits and vegetables.•Measured organization’s sustainability initiatives and worked with managers and outside vendors to reduce single-use plastics and increase composting and recycling. Completed waste audit to establish baseline sustainability efforts and create measurable goals for increasing waste diversion.•Reviewed KPIs to measure marketing effectiveness.•Supported staff in a friendly and collaborative work environment.

•Collaborated with Marketing & Member Services Manager to create content, align communications with promotional strategy, and measure strategic effectiveness.•Built strong community connections through regular events, outreach, and donations program.•Recruited new members by educating them on the value of the cooperative model and benefits of co-op membership.•Assisted in management of social media calendar.•Wrote and edited articles for monthly newsletter.•Launched and managed email marketing. Established strategies to grow email database.

•Act as main contact for all projects involving FineLine Weddings, a full-service wedding company that provides a variety of services, including professional photography, videography, photo booth, and DJ service with uplighting and monogram. Established in 2007, FineLine Weddings has provided wedding services to hundreds of brides and their families and continues to grow. In 2012 alone, FineLine provided wedding services to over 150 brides. •Manage studio reservations for FineLine Pictures, a professional studio opened in May 2012 that maintains a busy calendar with a variety of sessions including: family portrait, high school senior, professional head shots, infant, maternity, bridal gown and boudoir. •Conduct daily business operations: process all contracts, track and deposit payments, manage payroll on a bi-weekly schedule, answer telephone and direct calls appropriately. •Coordinate project details between clients and office staff to effectively and efficiently communicate event details and client expectations. Create planning materials utilized for debriefing staff before going into the field.•Assist owner in providing a clear task flow to in-office staff to ensure consistent results for clients and effective management of office time and talent. •Regularly write and publish blogs for company website highlighting recent projects. All blogs are written using Word Press and are developed for high SEO. •Assist in management of social media accounts; develop strategies to increase visibility and gain likes on Facebook. •Accompany owner at all regional trade shows (approximately 12 per year). •Use Photoshop and Cascade software to design albums and keepsakes for wedding and studio clients.•Use Photoshop to design custom packaging materials such as DVD labels, DVD jackets and inserts. Duplicate, package and ship media materials such as DVDs, Blu-rays, photo discs and original tapes.

•Responsible for research, strategic planning, and program development•Manage all incoming students; provide registration and orientation•Provide registration training to full-time faculty•Generate reports to analyze student information and retention data•Create and manage student databases•Audit all undergraduate student degrees to verify degree completion•Maintain steady flow of internship opportunities through networking events and managing all inbound inquiries to internship program•Utilize content management system to write informational content and maintain “Available Internships” page, consistently ranked one of the most frequently visited pages on Point Park University’s web site•Write and distribute communications materials including letters to new students, FAQ sheets and how to guides, outbound communication of important student information and available internships•Developed, designed and taught First Year Experience Course, a class created to help incoming students adapt to university life and develop skills necessary for continued success

Integral in development of Student Success Center, an area created to serve as a single resource for registration, career preparation, internship education, and student mentoring. Accomplishments include:•Transitioning approximately 1,200 students to online registration system•Successfully eliminating “getting the run around” as a problem previously identified in Student Satisfaction Inventory•Building online employer internship submission form that lead to over 200 unique internship opportunities•Developing and managing Student Success Center newsletter

Provide entertainment and fan interaction during summer training camp and regular season games. Assist with special events, such as Draft Day and Rib Fest.

Community Outreach Partnerships Centers (COPC) grants are awarded by the U.S. Department of Housing & Urban Development to “help colleges and universities apply their human, intellectual, and institutional resources to the challenge of revitalizing distressed communities.” Point Park University used the COPC grant to revitalize the nearby community of McKees Rocks by designing the Father Ryan Arts Center(http://www.fatherryanartscenter.org/), assisting with economic development, and investing in service learning for the community.Part of the service learning initiative was Sto-Rox Project Theater, which brought an after-school theater program back to the school district after a ten year hiatus. Students in the elementary, middle, and high schools were taught the aspects of a full-scale production from rehearsal to set design. After twelve weeks of training, students performed for their entire community. As a student mentor and theatre consultant, my main responsibilities included:•Plan and implement mentoring program for McKees Rocks High School•Manage set-design and creation •Assist stage manager and director with production