I’ve held very senior roles at media companies for the past 20 years, leading best-in-class teams of writers and editors to drive traffic and engagement. Ten of those years were spent as president of a news site that had been operating at a loss and achieved sustained profitability under my guidance. I have since applied that business and content know-how to a diverse set of clients—a global design company, a cybersecurity firm, an engineering consultancy, universities, foundations, and more—who share a commonality: a willingness to put words to work for them and an expectation that tangible results will follow. I advise on and execute omnichannel content strategies (including websites, keynote speeches, branding, thought leadership pieces, case studies, white papers, media pitching, newsletters, etc.) that are developed by defining the desired outcome and working backward. Ultimately, the outcome I’ve continuously worked toward is growth: making organizations matter to more people and enabling them to reap the benefits that come from that.