Kate Sheehan Email & Phone Number

Boston, Ma, Us

Plymouth, Massachusetts, Us

I develop and implement integrated strategic marketing communications plans to promote Plimoth Patuxet’s educational mission across print, broadcast, and digital platforms to internal and external audiences. Direct all communications and media relations strategies for the museum’s multi-year, multi-million dollar Mayflower Restoration Project with goals of raising awareness and funds for the restoration of the museum’s historic 63-year-old reproduction square-rigged ship, and achieving international press coverage of major milestones including the ship’s homecoming journey in May 2020 Cultivate ongoing relationships with writers, editors, and producers to develop story ideas and placementsWork closely with Director of Marketing and Communications on departmental budget, paid advertising strategy, and sponsorship solicitation and fulfillmentCollaborate with Development on message and content creation to support cultivation of donors, sponsors, and community partners, and to promote the museum’s $20.2 million capital campaign Oversee brand-consistent promotion of museum and its exhibits, special events, and programming across all platforms (print, digital, social) and audiences (internal and external)Coordinate all location filming requests to generate revenue and/or earned media value; establish relationships with and oversee work of various agencies and vendors

Hyannis, Ma, Us

Established an organization dedicated to community advocacy on Cape Cod by educating consumers on the importance of shopping local to create an economically sustainable future for the regionProduced wealth of lifestyle and advocacy content and events that continue to grow: 84 monthly emails, 26 festivals, six print publications, $5,000 given in grants to local makers, $21,000 raised for local nonprofits

Provide strategic communications consultation, primarily focused on refreshing brand identity and igniting transformational change. Client segments include financial services, restaurants/hospitality, wellness, and nonprofits. Offer overall marketing recommendations; strategy and positioning advice; brand identity development (mission, vision, key messages, content); public relations and crisis/issues management.

New York, Ny, Us

Developed and implemented strategic communications program for the firm’s Wealth Management Group. Wrote remarks, presentations, announcements, and other communications on behalf of the leadership team for both internal and external audiences, including clients and regulators. Created new national sponsorships and events framework.

New York, Ny, Us

Served as lead speechwriter for TIAA’s former Chairman and Chief Executive Officer Herbert Allison. Directed the research, development, and writing of speeches, memoranda, briefings, and the CEO’s annual performance letter and management updates to the TIAA and CREF Boards of Directors. Assisted with successful CEO transition. Led team in support of internal and external communications needs of the firm’s executive management.Co-led communications strategy for 14-month, enterprise-wide initiative to provide customers with a world-class service experience.

New York, Ny, Us

Wrote and edited press materials, internal communications, executive presentations, and communications to clients. Helped shape crisis communications approaches.

New York, Ny, Us

Wrote communications on behalf of executives of Merrill Lynch’s former asset management division, MLIM (now BlackRock), including monthly, web-based updates from MLIM’s President and Chief Investment Officer, detailing profitability, sales and investment performance for employees.Managed numerous global and regional business update meetings, investment roundtables and a monthly speaker series for employees focused on Merrill Lynch’s products and services.Managed content for MLIM’s global intranet site designed to highlight organizational goals and progress, news clips and employee profiles.Collaborated on new product launches and related collateral materials