Kate Sheofsky Email & Phone Number

Portland, OR, US

Portland, Oregon

• Conduct content audits; develop content strategy; create and maintain editorial calendars
• Plan, write and publish digital content across web, mobile and social platforms
• Implement SEO best practices
• Create social media campaigns, monitor engagement and analyze data
• Develop video concepts and scripts

Portland, OR

• MANAGER, DIGITAL CONTENT AND COMMUNITY
• Led content strategy and development for external, owned digital channels
• Served as digital subject matter expert and key strategic counterpart for cross-functional teams
• Oversaw Banfield’s online reputation management program
• Assumed line manager responsibilities for team of content creators and digital specialistsPROGRAM MANAGER, DIGITAL STRATEGY (March 2016 - October 2017)
• Architected and directed strategies for Banfield's digital ecosystem that: drove consumer awareness, trial and retention; supported recruiting efforts

Portland, Oregon

• Wrote original content and optimized existing assets
• Published content using a variety of digital platforms
• Identified gaps and created content plans and editorial calendars to fulfill user need states and client objectives

Clackamas, OR

• Grew fan base on Facebook by updating content, interacting with users, and developing special promotions and contests
• Managed team of bloggers; wrote and published blog entries
• Updated website content, developed new online promotions, and managed website redesign
• Wrote copy for web ads and marketing materials
• Developed content for YouTube channel
• Assisted with presentations for marketing and sales teams

Portland, OR

• Created proposals, budgets and schedules for a variety of interactive projects including transactional micro sites, landing pages, brochure sites and online banner campaigns
• Assigned team members to projects, manage project details and oversee execution of projects from conception through completion
• Reviewed deliverables to ensure they meet client’s overall objectives while adhering to established brand standards
• Managed and mentored associate producers and interns
• Define project management processes within agency
• Tracked all monthly billing for the interactive department

Portland, OR

• Researched and managed social media offerings, including the launch of two community wikis
• Worked with internal and external partners on editorial calendar and project schedules
• Refreshed wikis (wrote and published new content; created and updated graphics; moderated comments; optimized for search engines)
• Wrote, edited and published blog entries; trained and supported a team of bloggers
• Produced and edited video content for online communities

Portland, OR

• Created budgets and schedules for interactive and offline projects
• Served as liaison between creative teams and client services
• Participated in client presentations and meetings
• Tracked project progress to ensure on-time completion of deliverables and financial success of project
• Allocated resources and directed team members during project execution
• Reviewed written and graphic deliverables for consistency and clarity

Portland, OR

• Interfaced with clients to organize and direct web site development projects
• Managed work flow of employees and freelancers
• Read, interpreted and refined client web site content
• Led QA effort on completed web sites
• Implemented changes on client sites

• Drafted bids and proposals and booked video packages
• Prepared HD and standard definition camera packages and equipment
• Maintained equipment inventory and sales tracking spreadsheets
• Generated invoices and processed payments

San Francisco, CA

• Edited video content into short, targeted segments
• Wrote scripts and coordinated productions
• Encoded video into high and low bandwidth files for streaming on the Internet
• Assisted with business development presentations

Mfa, Creative Writing

Ba, Film/Video