• Conduct content audits; develop content strategy; create and maintain editorial calendars• Plan, write and publish digital content across web, mobile and social platforms• Implement SEO best practices• Create social media campaigns, monitor engagement and analyze data• Develop video concepts and scripts

MANAGER, DIGITAL CONTENT AND COMMUNITY• Led content strategy and development for external, owned digital channels• Served as digital subject matter expert and key strategic counterpart for cross-functional teams• Oversaw Banfield’s online reputation management program• Assumed line manager responsibilities for team of content creators and digital specialistsPROGRAM MANAGER, DIGITAL STRATEGY (March 2016 - October 2017)• Architected and directed strategies for Banfield's digital ecosystem that: drove consumer awareness, trial and retention; supported recruiting efforts• Collaborated cross-functionally within the practice and with agency partners to identify areas of opportunity, then recommend and deliver digital solutions• Managed team of two digital specialistsDIGITAL CONTENT SPECIALIST (Jan 2012 - Feb 2016)• Developed and delivered meaningful content and campaigns across owned digital properties such as websites, blogs, social media channels and email• Measured and evaluated program performance and adjusted tactics or optimized content to improve outcomes

• Wrote original content and optimized existing assets• Published content using a variety of digital platforms• Identified gaps and created content plans and editorial calendars to fulfill user need states and client objectives

• Grew fan base on Facebook by updating content, interacting with users, and developing special promotions and contests• Managed team of bloggers; wrote and published blog entries• Updated website content, developed new online promotions, and managed website redesign• Wrote copy for web ads and marketing materials• Developed content for YouTube channel• Assisted with presentations for marketing and sales teams• Managed non-profit partnerships• Developed overall marketing plan with VP of Marketing

• Created proposals, budgets and schedules for a variety of interactive projects including transactional micro sites, landing pages, brochure sites and online banner campaigns• Assigned team members to projects, manage project details and oversee execution of projects from conception through completion• Reviewed deliverables to ensure they meet client’s overall objectives while adhering to established brand standards• Managed and mentored associate producers and interns• Define project management processes within agency• Tracked all monthly billing for the interactive department

• Researched and managed social media offerings, including the launch of two community wikis• Worked with internal and external partners on editorial calendar and project schedules• Refreshed wikis (wrote and published new content; created and updated graphics; moderated comments; optimized for search engines) • Wrote, edited and published blog entries; trained and supported a team of bloggers• Produced and edited video content for online communities

• Created budgets and schedules for interactive and offline projects• Served as liaison between creative teams and client services• Participated in client presentations and meetings • Tracked project progress to ensure on-time completion of deliverables and financial success of project• Allocated resources and directed team members during project execution• Reviewed written and graphic deliverables for consistency and clarity

• Interfaced with clients to organize and direct web site development projects• Managed work flow of employees and freelancers• Read, interpreted and refined client web site content• Led QA effort on completed web sites• Implemented changes on client sites

• Drafted bids and proposals and booked video packages• Prepared HD and standard definition camera packages and equipment• Maintained equipment inventory and sales tracking spreadsheets• Generated invoices and processed payments

• Edited video content into short, targeted segments• Wrote scripts and coordinated productions• Encoded video into high and low bandwidth files for streaming on the Internet• Assisted with business development presentations