Kate Sheppard Gaicd Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Ultimo, Nsw, Au

Appointed DDB Group’s first Director of Group Operations, reporting directly to the DDB Group CEO, and a member of the senior leadership team. Charged with enabling organisational transformation through an operational lens including Digital, PR, Data, PR and Communication agencies (across verticals of Business Management/Project Management/Creative/Strategy/Production/HR). Required deep operational expertise, strategic stakeholder engagement and influence management, as well as implementation oversight on approved recommendations. Highlights include: re-design and digitisation of agency workflow process and tech platform utilisation (agency wide and key clients including McDonald’s), laid blueprint for agency delivery structure and WOW, structural optimisations on multiple client teams/departments for better integration, resource utilisation and greater efficiency, consolidated and re-imagining the agency onboarding process.

Ultimo, Nsw, Au

Pitched and was appointed leader of bespoke agency model responsible for 17 Johnson & Johnson consumer brands across ANZ (incl. Listerine, Neutrogena, Aveeno, Codral, Tylenol, Carefree) under our Omnicom holding company. Built a bespoke 40-strong team and innovative WOW during COVID lockdown, servicing media, strategy, creative, digital marketing, e-commerce, SEO, PR, Social, Shopper and Healthcare Provider marketing. Critical marketing partner to analyse consumer research/insights and build strategic plans to launch/build/grow brands and commercial businesses - including the Australian launch of Tylenol, the re-invention of Codral in a post-COVID world, and the re-launch of mouthwash icon, Listerine.

Ultimo, Nsw, Au

Lead large integrated new business pitch for Virgin Australia business and was appointed to re-launch brand both internally and externally, and drive full funnel communications for brand, products and partnerships. Lead 15 ppl team that embedded with sales, marketing and corporate comms departments to interrogate customer insights and data analytics before developing comprehensive business and marketing strategies that were executed through full-funnel implementation plans across all customer channels, and internal employee brand rollouts. Key contact and trusted advisor for Chief Marketing Officer and Chief Customer Officer, adept with c-suite and board presentations.

Ultimo, Nsw, Au

Most senior business lead for a portfolio of blue chip brands (locally driven and global rollout) during this period, generating both organic and external revenue growth. Owner of exec client relationships, champion of creative innovation, leader of fully integrated multi-market teams, astute with contract negotiations, forecasting and profitability management. Significant travel/FMCG experience on within many agency village structures across local, regional and global markets. Included above the line, experiential, partnership, PR, social and digital content marketing, as well as playbooks and brand rollout out guidelines. I was also a Sydney Board member contributing to the cultural direction, operational efficiency, overall management and growth of the Sydney office via New Business.

Ultimo, Nsw, Au

DDB Sydney board member, also responsible for a portfolio of local and global clients (Wrigley, Campbell Arnott's, PepsiCo, George Weston Foods, Philips, NAPCAN). 8 direct reports. Key driver of sub-brand expansion and increasing scope across multiple disciplines, leading to organic revenue growth. Leader of the Agency Mentor program and Graduate Assessment program. Collaborated with CEO on new business strategy, delivery of agency vision and monitoring and building agency culture.

Ultimo, Nsw, Au

Lead biggest team in the agency on McDonald’s during transformation from ‘poster child for obesity’ to ‘first QSR with salads and healthier options’, producing over 70 campaigns a year, and engaging with a large and powerful licensee community. Also ran a collection of local and global businesses (Unilever, PepsiCo, Clean Up Australia). Assessor of the Graduate Program and co-lead of the Mentor Program.

New York, Ny, Us

Client Porfolio: Unilever (Knorr), Johnson & Johnson (RoC), Remy Martin

London, England, Gb

Client Portfolio: McDonald's, Vodafone, Tourism New Zealand, Four Seasons Hotel Group

Sydney, Australia, Au

Published travel stories on Japan, Antarctica, Hong Kong in various VOGUE magazine editions.

New York, Us

Client service, ad sales

Graduate, The Company Directors Course

Bachelor Of Business (Marketing & Finance)

Education record

Bachelor Of Business (Third Year Scholarship Exchange Program)

Higher School Certificate