I’m an energetic and strategic t-shaped marketing and advertising leader, with over 20 years of executive experience growing brands and businesses in both local and international markets. I’m known for building high performing teams with inclusive, values-driven cultures where individuals thrive. I lead through change with composure and resilience, I am comfortable being ‘uncomfortable’, and am a competent c-suite collaborator. I am committed to continuous learning, am a graduate of the Australian Institute of Company Directors and hold a Bachelor of Business (Marketing & Finance) from the University of Technology, Sydney.My core competencies include:- strategic leadership (I drive teams toward a clear North Star)- operational excellence (I’m a tenacious executor and can identify/prioritise the big bets to deliver tangible outcomes)- creative problem solving (I’m a critical thinker who likes to bend out-of-the-box to find a better way)- complex stakeholder engagement (I build rapport easily and adapt communications to the audience)- financial and budget management (I balance considered risk taking with commercial reality)- development of ‘sticky’ cultures (I coach people to follow a vision, and have each other’s back). In my most recent role I was a key contributor to organisational transformation across various verticals, such as Digital, Production, Delivery and Communication, applying my operational expertise, influence management, and data-driven approach to streamline structures and tech platforms, and increase overall productivity and profitability. Prior to that, I spent almost two decades pitching on and winning new business, building client partnerships and leading a variety of bespoke cross-functional teams (Local and regional) and agency village models, with innovative ways of working to launch, grow or rollout blue-chip brands across various industries - including FMCG, QSR, Travel/Airline, and Government - leveraging customer insight and data analytics to create and implement marketing and advertising strategies across the full-funnel, with multi-channel implementation.