Kate Sitarz Email & Phone Number

New York, NY, US

• Boston Scientific: Collaborate with designers on a variety of webpage projects across product lines.
• Shorelight: Create a variety of materials, including landing pages, emails, ebooks, and more, focused on getting international students to study in the US at Shorelight partner universities.Previous projects:
• TripAdvisor: I left the physical offices in 2012, but continued to write copy and provide copy strategy for a variety of TripAdvisor brands, like Jetsetter and Airfarewatchdog, through 2019.
• Zipcar: From 2012-2017, I strategized, concepted, and wrote 100s of pieces of collateral for dozens of campaigns and partnerships (AARP, Spotify), including online ads, emails, landing pages, postcards, posters, social.
• KeyBank: From 2016-2019, researched and wrote ~3 articles per month relating to personal finance.
• Mastercard: Created product descriptions for the brand's "Priceless Experiences" offers.

Boston, MA, US

• Develop concepts and messaging (and, of course, write copy) for digital marketing clients. Specific deliverables include landing pages, LinkedIn ads (InMail, text, single image, etc.), Google search and display ads.
• Tulane University School of Social Work
• Miami Herbert Business School
• Cengage

Boston, US

Helping aspiring copywriters learn everything they need to know to launch successful copy careers through the Comprehensive Copywriting Academy and Build Your Copywriting Business podcast. BYCB podcast has more than 50,000+ downloads each month, peaking at #8 on the Apple Podcasts "Careers" chart.

• Select clients over the years:
• Hometap: Managed a team of writers creating ~4 blog posts each month, plus ebooks, customer stories, internal team bios, and more.
• Whiteboard Communications: Strategized and wrote email funnels that high school juniors and seniors would actually open. And click through. And... gasp... read.
• Zipcar: From 2012-2017, I wrote 100s of pieces of collateral for dozens of campaigns, including online ads, emails, landing pages, postcards, posters, social media, out-of-home.
• Imprivata: Created 100s of emails for various healthcare technology products, and adapted those emails to specific strategies, drivers, and buyers personas.
• Clarks North America: Developed copy and concepts for social ads and digital and print campaigns, as well as created product descriptions for hundreds of shoe styles.

• November 2015, freelance
• Strategized and concepted three, 0:30 videos for Microsoft Dynamics and wrote voice over copyOctober 2013 - October 2015, full-time
• Pitched editorial calendar each week to client and created content across all social channels for Microsoft for Work (153K+ Twitter & 177K+ Facebook followers), the most engaged with platform of all Microsoft B2B.
• Researched and wrote ~3-5 long-form blog posts with accompanying social media copy each week for Microsoft for Work, in addition to interviewing tech experts and working with designers to create infographics.
• Developed concepts and wrote copy for various Microsoft B2B emails, event collateral, and direct mail, including education events like Educause and the Ready to Go Marketing resources for Microsoft partners
• Concepted and wrote blog posts and social media copy for Microsoft Dynamics CRM content marketing project

Babson Park, MA, US

• November 2013 - present, freelance
• Write copy for a variety of marketing projects (brochures, sales sheets, webpages), as well as research/interview subjects for Babson Thought & ActionJuly 2012 - October 2013, full-time
• Wrote copy for brochures, emails, film scripts, and all other marketing materials as part of various campaigns, including the "Guarantee" campaign for the career services department
• Managed the tone and oversaw clear, effective and consistent messaging across all schools (undergraduate school, graduate school, alumni relations, executive education)
• Ensured brand guidelines were being communicated effectively and met

Needham, MA, US

• April 2015 - December 2019, freelance
• Work with marketing and design teams on a variety of copywriting projects for Airfarewatchdog, SmarterTravel, Booking Buddy, and Booking Buddy UK
• Pitch, research, and write ~5 travel articles each month based on actual travels, including pieces syndicated by USA Today, Yahoo! Travel, and The Huffington Post; check out my Instagram @katesitarz for the street cred.
• Wrote half the copy for the website, banner ads, emails and other marketing collateral for launch of Tingo.com
• Pitched, specced, and created a tone guide and editorial content calendar for SniqueAway blog (now Jetsetter)
• Produced original copy for ~5 online private sales each week for travel site SniqueAway (now Jetsetter)

Needham, MA, US

• Researched and wrote 3-5 feature articles per month, including several syndicated by USA Today, Yahoo!, Huffington Post, and boston.com
• Copyedited and fact checked all content for SmarterTravel.com