As a data hygienist and optimist, there’s nothing I love more than taking a CRM/Marketing Automations systems from a flat, static system for form fills and emails, and transforming them into fascinating tales of success through campaign tracking, lead scoring, and reporting. With a certification in Pardot(Account Engagement) as well as rich experience in HubSpot and Marketo, I am a strategic thinker with a holistic view of the lead lifecycle who also has the ability to execute on, regardless of platform. Additionally, I have an extensive understanding of Salesforce, having teamed up with many of Salesforce admins to clearly articulate what success looks like for companies, both in-house and as an agency partner. With my diverse platform knowledge, I’m able to provide thorough recommendations for companies on the best system for their needs and have solely managed many migrations/system setups. In addition to maintenance, my robust marketing background has honed in to specializing in email marketing/nurture strategies and execution. Rather than tell-all, my email marketing strategy style is hyper-focused on driving traffic into the owned environment (website) to connect email addresses to humans to best capture activity and engagement. I pride myself on creating and maintaining processes and documentation as a means to inspire cross-company participation. I understand the importance of capturing human interactions and activities to complete the stories of leads in mid-to-lower funnel, so I strive to create a user experience that works for teammates on the front lines.