Kate Smith Email & Phone Number

Banbury, GB

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In my role as VP of Employee Experience (Marketing), I was dedicated to achieving excellence through a strategic blend of supportive people practices, process optimization, and performance analytics and insights. I focused on driving essential changes, striving for best practices that propelled our marketing efforts to new heights. Based on a foundation of.

My primary focus was on effecting positive change and culture, and ensuring that the team delivered exceptional results. Key areas of responsibility include:Transformational Leadership:* Leading cross-functional teams to drive transformation initiatives.* Orchestrating and managing change to adapt to evolving market dynamics and consumer.

Focusing on frameworks that create an inclusive environment and culture that supports and guides colleagues through not just being engaged, but empowered to learn, develop, and deliver consistently high results.Deliverables include Organizational Design, Facilitation of Training, Talent Development, and Mentoring.

As part of a secondment to HR I have been working on a project basis:* Impacting on the employee experience from an onboarding perspective, identifying ways to improve the process and increase the connection to strategy and leadership.*Supporting colleagues returning from maternity leave by establishing a peer-to-peer parents group and providing 1-2-1.

Leading a dispersed field marketing team to deliver qualified leads for sales aligned to the sales plan, managing the lead acceleration process through the sales funnel.

Oxford, United Kingdom

I am responsible for the Europe, Middle East and Africa Institutional Market marketing program. In Library Services at Wiley we focus on making librarians successful. I help by identifying ways to enable the sales team to support our customer conversations better; focus on customer needs and communicate empathetically to that. Lead generation aligned with.

Oxford, United Kingdom

I am responsible for the Channel and Customer Marketing for EMEA Institutional market, and the Global B2B Marketing Strategy. I help my team to focus on ensuring the needs of the sales team are met in order to reach sales and marketing alignment nirvana. A fresh focus on the customer and how we can best identify and satisfy their needs is driving our.

* Market analysis* Market research* Competitor analysis* InnovationI evaluate the market through a robust strategy of primary and secondary research to ascertain genuine market needs. Combined with thorough competitor analysis I use this to identify opportunities where there is a willingness to pay for innovative solutions.I generate business models that.

* Team leadership* Management of cross business working groups* Marketing strategy* Marketing analysis* Business retention* Managing complex stakeholder relationships* Winning new business* Digital product developmentI was responsible for all aspects of European marketing operations in the medical division of Wiley-Blackwell. I managed a team of 10.

* Team leadership* Client management* Marketing strategy* Business retentionManaged a team of 4 develop and execute marketing strategies for journals in line with meeting growth targets (usage and revenue). Led the team to provide brand management, marketing strategy, and tactical execution of marketing plans. I encouraged the team to develop innovative.

* Marketing strategy* Marketing execution* Managing client relationshipsResponsible for all marketing and publicity activities worldwide for the leading medical journals and books in the fields of Neurology, Anaesthesia, Psychiatry. Focus was on delivering marketing in an innovative and efficient manner, experimenting with new ways to execute against.

* Marketing execution* Product demonstration* Product trainingI was responsible for co-ordinating the communication of complex messages to a global audience of librarians. I developed a marketing strategy to grow business in these markets. I was responsible for the in house dissemination of training and best practice with regard to promoting the online.

* Marketing strategy* Product management* User testing and requirements* Subcontractor managementProject management: I managed projects targeting non and limited users of the Envirowise programme, including the creation, distribution and promotion of the core product (a CD Rom), This had innovative packaging, crucial in monitoring responses to the.

Postgraduate Certificate, Psychology

Postgraduate Diploma, Human Resources Management/Personnel Administration, General, Distinction

Executive Education, Transformative Leadership

Level 7, Hrm

Master'S Degree, Coaching And Mentoring

Mba, Business

Professional Diploma In Management, Management

Dipm, Marketing

Bahons, Music

Education record