Kate Sonstein Email & Phone Number

Bethesda, MD, US

Andrews & Cole, LLC, a boutique executive search, recruiting, and consulting firm for finance and accounting professionals, was formed in September 2002 to provide exceptional, consistent service to companies and individuals engaged in a search. Whether you are an individual looking to make a career move or a company in need of a new hire in your.

Philadelphia, PA, US

• Provide strategic direction and leadership for enrollment management in areas such as recruitment, communications strategy, program marketing and targeting, recruitment programming delivery, application management.
• Prepare reports on graduate admission and other key performance indicators relevant to the graduate student application, enrollment, and matriculation process.
• Utilize data to successfully create, implement, and assess innovative/effective recruitment programming.
• Manage cross-functional projects from design to execution in partnership with various units.
• Partner with Marketing & Communications team to continuously evolve email marketing, media, engagement, and content strategies to increase lead generation and application funnel.
• Provide subject matter expertise and advice to the Assistant Dean for departmental strategic initiatives.

Philadelphia, PA, US

• Role was expanded in June 2020 to focus more on strategic oversight and leadership in enrollment management for the graduate programs portfolio.
• Compiled key admissions data; analyzed trends in lead sources, health of funnel and outcomes. Recommended new approaches to recruitment and enrollment strategy.
• Provided leadership in the recruitment process and delivery of information sessions, presentations, and customized promotional events to support program portfolio.
• Organized and executed recruitment strategies and programming for program portfolio, both on and off campus. Continually evolved recruiting tactics to yield a diverse student body with unique professional and academic.
• Developed and executed yield strategies to increase conversion of admitted students and retain deferred students from previous terms.
• Oversaw the admission and application process for graduate certificates and non-matriculated student programs in addition to MBA and MS programs.

Philadelphia, PA, US

• Developed CRM communication plan for MBA & MS Programs, creating content and appropriate delivery schedule that reflect best practices. Designed content related to events, lead nurturing, application process, and other.
• Created and executed marketing materials including brochures, sales sheets, and email marketing blasts. Coordinated photo/video shoots with vendors, creating promotional materials appropriate for target audiences.
• Managed redesign of Program websites in conjunction with Directors and internal Marketing Communication stakeholders. Developed new and updated existing content for Certificate webpages.
• Utilized Marketo, Cognos, and Salesforce to produce reports, analyze outcomes, and create actionable data and analytics information for marketing and recruiting decisions.
• Created and executed Recruitment & Admissions Plan for each year, which included recruiting initiatives, events, and email marketing campaigns.
• Served as primary recruiter for all traditional Graduate Business Programs. Established relationship and communicate benefits of each program to all prospects. Drove prospects to completion of application/admissions.

Philadelphia, PA, US

• In collaboration with the Director, developed and executed a marketing communications plan, analyzed results, and made recommendations for improvement. Managed relationship with external marketing vendor and internal.
• Managed CRM system communication with prospective students; design, create, and execute various campaigns. Campaigns included event-driven communication, as well as lead nurturing and lead generation communications.
• Developed and executed marketing projects including both digital initiatives such as promotional marketing videos, social media campaigns, and promotional radio spots, as well as direct-mail initiatives such as.
• Served as key stakeholder in implementation of Marketo Marketing Automation System. Managed implementation for MBA Program and served as Graduate Business Representative in strategic and oversight discussions with.
• Established a relationship with prospective students, communicating the benefits of the MBA and creating a personalized curriculum plan to determine what it takes for the individual to choose Saint Joseph's University.
• Managed admissions process, from point of inquiry to admissions decision, ensuring all files were complete. Evaluated applications and make admissions recommendations to Admissions Committee and Associate Dean.

Philadelphia, PA, US

• Processed applications for incoming MBA students, including gathering all required materials, evaluating transcripts and academic credentials, and issuing admissions decisions and corresponding letters.
• Pulled applications from SRM system daily through the use of SRM reports and other functions. Work with prospective students and applicants to complete files through phone calls, in person meetings, and email.
• Involved in various facets of student relations, including assisting and advising students during the application and registration processes via phone, email, and face-to-face interactions.
• Created and executed various marketing and promotional initiatives, including developing copy and concepts for promotional materials such as brochures, billboards, bus wraps and posters, ensuring brand compliance.
• Managed MBA Program website, ensuring all content was clear, up-to-date, and easily digestible.
• Coordinated logistics and planning for various events within the MBA Program, Haub School of Business, and university.

Bethesda, MD, US

• Created, implemented, and evaluated marketing campaigns and deliverables, as well as social media campaigns using tools such as Linkedin, Facebook, and Twitter to promote company and facilitate outreach to both.
• Assisted with client and candidate update calls and emails, as well as matching opportunities to candidates in accordance with appropriate professional backgrounds.
• Conducted internet research on various topics including social media, new business opportunities, and industry practices.
• Supported executives in all aspects of administration, client service, scheduling, and marketing, and oversaw all office administration including IT and communications, mail, phones, supplies, etc.
• Maintained, updated, and grew internal database of over 18,000 contacts with relevant information on current and potential clients and candidates.
• Developed and formatted Excel spreadsheets and Word documents, including candidate resumes.

Master Of Business Administration (Mba), Business Intelligence & Analytics

Bachelor Of Arts, Public Communication; Spanish Language