Andrews & Cole, LLC, a boutique executive search, recruiting, and consulting firm for finance and accounting professionals, was formed in September 2002 to provide exceptional, consistent service to companies and individuals engaged in a search. Whether you are an individual looking to make a career move or a company in need of a new hire in your accounting and finance departments, our number one goal is to ensure that the most crucial aspects of the search and consulting process are addressed: confidentiality, attention to detail, honesty, a consultative approach, and strong understanding of finance and accounting functions.

•Provide strategic direction and leadership for enrollment management in areas such as recruitment, communications strategy, program marketing and targeting, recruitment programming delivery, application management, student engagement, admissions/recruitment policies, and operational processes. •Prepare reports on graduate admission and other key performance indicators relevant to the graduate student application, enrollment, and matriculation process. •Utilize data to successfully create, implement, and assess innovative/effective recruitment programming.•Manage cross-functional projects from design to execution in partnership with various units.•Partner with Marketing & Communications team to continuously evolve email marketing, media, engagement, and content strategies to increase lead generation and application funnel. •Provide subject matter expertise and advice to the Assistant Dean for departmental strategic initiatives.•Recommend policy/process changes for university based on continued success of college recruitment initiatives, communication strategies, email marketing content, policies, and processes. •Serve as subject matter expert for LeBow Graduate Enrollment team in college/university level discussions and committees.•Work with Assistant Dean/college leadership to develop and launch new programs/credentials such as stackable certificates and niche micro-credentials.•Manage team responsible for recruitment, application management, and enrollment management for graduate programs portfolio. Maintain small student population to keep pulse on challenges and needs of graduate applicants.•Troubleshoot operational matters in the graduate admissions and application process with relevant staff members, university personnel, and vendors.•Serve on various committees including Student Success Committee, University Graduate Recruitment Group, External Partnerships Council, and Graduate Education University Strategic Plan Implementation Group.

•Role was expanded in June 2020 to focus more on strategic oversight and leadership in enrollment management for the graduate programs portfolio. •Compiled key admissions data; analyzed trends in lead sources, health of funnel and outcomes. Recommended new approaches to recruitment and enrollment strategy.•Provided leadership in the recruitment process and delivery of information sessions, presentations, and customized promotional events to support program portfolio.•Organized and executed recruitment strategies and programming for program portfolio, both on and off campus. Continually evolved recruiting tactics to yield a diverse student body with unique professional and academic backgrounds.•Developed and executed yield strategies to increase conversion of admitted students and retain deferred students from previous terms.•Oversaw the admission and application process for graduate certificates and non-matriculated student programs in addition to MBA and MS programs.•Developed partnerships with organizations to enhance the student pipeline through collaboration with internal and external stakeholders.•Collaborated with university and college stakeholders to support recruitment programming and targets with a goal to recruit and retain applicants.•Served as subject matter expert in graduate business enrollment management in college discussions and committees. •Employed strategic thinking to offer creative solutions that support college and university mission and goals.

•Developed CRM communication plan for MBA & MS Programs, creating content and appropriate delivery schedule that reflect best practices. Designed content related to events, lead nurturing, application process, and other ad hoc content through point of enrollment. Ensured timely delivery of unique, consistent, and relevant email campaigns to increase engagement.•Created and executed marketing materials including brochures, sales sheets, and email marketing blasts. Coordinated photo/video shoots with vendors, creating promotional materials appropriate for target audiences.•Managed redesign of Program websites in conjunction with Directors and internal Marketing Communication stakeholders. Developed new and updated existing content for Certificate webpages. •Utilized Marketo, Cognos, and Salesforce to produce reports, analyze outcomes, and create actionable data and analytics information for marketing and recruiting decisions. •Created and executed Recruitment & Admissions Plan for each year, which included recruiting initiatives, events, and email marketing campaigns.•Served as primary recruiter for all traditional Graduate Business Programs. Established relationship and communicate benefits of each program to all prospects. Drove prospects to completion of application/admissions process. •Managed new student relationships; develop communication templates and summary sheets to support student experience.•Managed full-cycle admissions process for all programs, from initial inquiry through final admissions decision. Make admissions decision recommendations to Program Admissions Committees, Directors, and Associate Dean.•Organized and implemented recruiting events, both internal and external. Led all admissions presentations and manage any event logistics. Coordinated communication with internal departments for joint events.

•In collaboration with the Director, developed and executed a marketing communications plan, analyzed results, and made recommendations for improvement. Managed relationship with external marketing vendor and internal Marketing Communications staff to meet all objectives.•Managed CRM system communication with prospective students; design, create, and execute various campaigns. Campaigns included event-driven communication, as well as lead nurturing and lead generation communications.•Developed and executed marketing projects including both digital initiatives such as promotional marketing videos, social media campaigns, and promotional radio spots, as well as direct-mail initiatives such as postcard mailings.•Served as key stakeholder in implementation of Marketo Marketing Automation System. Managed implementation for MBA Program and served as Graduate Business Representative in strategic and oversight discussions with university leadership.•Established a relationship with prospective students, communicating the benefits of the MBA and creating a personalized curriculum plan to determine what it takes for the individual to choose Saint Joseph's University. •Managed admissions process, from point of inquiry to admissions decision, ensuring all files were complete. Evaluated applications and make admissions recommendations to Admissions Committee and Associate Dean.•Planned, executed, and led all Open Houses and Information Sessions (on-campus, off-site, and virtual), and external recruiting events.

•Processed applications for incoming MBA students, including gathering all required materials, evaluating transcripts and academic credentials, and issuing admissions decisions and corresponding letters.•Pulled applications from SRM system daily through the use of SRM reports and other functions. Work with prospective students and applicants to complete files through phone calls, in person meetings, and email communication. •Involved in various facets of student relations, including assisting and advising students during the application and registration processes via phone, email, and face-to-face interactions.•Created and executed various marketing and promotional initiatives, including developing copy and concepts for promotional materials such as brochures, billboards, bus wraps and posters, ensuring brand compliance. •Managed MBA Program website, ensuring all content was clear, up-to-date, and easily digestible. •Coordinated logistics and planning for various events within the MBA Program, Haub School of Business, and university.•Acted as liaison with external and internal vendors. Manage relationships to ensure all deadlines are met and final products meet expectations and program marketing needs.•Assisted with planning and conducting information sessions and orientation with MBA directors.Special Projects:•Develop monthly email campaign for current students to educate students on current university events and processes•Act as liaison with Princeton Review to manage GMAT Prep Workshop partnership. Manage university promotion of GMAT Prep Workshop including email campaigns, flyering, and promoting at recruiting events.

•Created, implemented, and evaluated marketing campaigns and deliverables, as well as social media campaigns using tools such as Linkedin, Facebook, and Twitter to promote company and facilitate outreach to both existing and potential clients and candidates. •Assisted with client and candidate update calls and emails, as well as matching opportunities to candidates in accordance with appropriate professional backgrounds. •Conducted internet research on various topics including social media, new business opportunities, and industry practices. •Supported executives in all aspects of administration, client service, scheduling, and marketing, and oversaw all office administration including IT and communications, mail, phones, supplies, etc.•Maintained, updated, and grew internal database of over 18,000 contacts with relevant information on current and potential clients and candidates.•Developed and formatted Excel spreadsheets and Word documents, including candidate resumes.•Conducted various process improvements on filing systems, database management, report creation, and client onboarding.