With over 14 years of global marketing experience, I'm passionate about creating and executing impactful marketing, brand and creative strategies that drive growth and innovation.My journey has taken me through a diverse range of roles, from in-house leadership positions with disruptive global brands to senior roles within globally renowned media and creative agencies.A true all-rounder and marketing generalist at heart, I can comfortably touch all facets of the marketing spectrum: I’m equally at home talking brand strategy, as building and executing creative briefs and shoots, to discussing the future state of marketing. I can jump in on the tools day to day, while balancing the high level strategic counsel needed for founders. I’ve provided creative solutions, account service, communications strategy and media planning and buying for a range of clients and industries. Building meaningful relationships is at the heart of my approach. I value trust and respect within teams, and I'm known for my ability to foster strong connections quickly. While I'm not afraid to challenge the status quo in pursuit of superior outcomes, I do so with a positive attitude and a smile on my face - call me a Canadian cliché in that sense.I have an admiration for wellness, lifestyle and personal care brands - specifically those that marry technology, design and creativity as part of their story and identity.