Responsible for the recent 2023 rebrand, including the design and launch of the new brand identity, website, social and all printed collateral. As well as, delivering effective and engaging campaigns to drive brand awareness.

Responsible for delivering effective and engaging packaging solutions for one of the largest and fastest growing beauty companies in the UK. Career Highlights: working on the launch of the Tropic rebrand, including the primary, secondary and limited edition seasonal packaging. • Leading packaging design & branding across all ranges.• Conceptualising, designing and delivering new products and packaging in our core ranges, limited editions, branded items and one-off projects.• Creating, developing and translating brand personality into packaging design.• Delivering packaging concepts and designs, graphical treatments as well as material choices.• Presenting designs to the other designers, the CEO and key stakeholders throughout the business.• Helping to create, update and promote design guidelines, best practices and standards.• Reviewing packaging samples, print artwork and print proofs.• Consistently meeting creative schedules and project requirements.• Working on special one-off projects and collaborations cross-functionally.• Advocating sustainability initiatives to reduce packaging waste where possible.

• Developing packaging design & branding for a multitude of clients across multiple touch points. • Leading on packaging design & branding projects. • Art directing and working closely with artists, photographers, retouchers and artworkers.• Mentoring more junior team members. • Presenting conceptual work internally and externally to clients.• Contributing to new packaging & branding ideas and participating in brainstorming sessions.• Seeking out and applying knowledge of new trends and innovation in packaging design & branding to client work.• Understanding design & branding and how this is translated to pack designs.

Clients include: Bob Martin, Burtons Biscuits (Edinburgh Shortbread, Jammie Dodgers, Maryland Cookies, Wagon Wheels), Cadbury, Cushelle, Henkel, Jordans, Mars, Noughty Haircare, Renshaw, Soreen, Tetley, Weetabix

Porterhouse Medical is a medical communications agency who work with pharmaceutical clients across the globe to generate creative and intelligent communications for their brands.

Shopcade is a social shopping application which offers its users a daily fashion fix of top trends, deals and the latest celebrity gossip all in one place on its dual platform of web and mobile app.

Steel is a full service, award winning, digital agency based in London.Clients include: DebenhamsKey achievements:•Aiding with the implementation and management of the redesign of all Debenhams B2C emails. http://www.thedrum.com/news/2014/10/15/strong-steel-drum-catches-steel-london-part-its-202000-series

Something Big is a fully integrated, award winning, creative communications agency based in Surrey.Clients include: Yodel, Colgate, Hertz, Tanpopo, The Lightbox, Woking College and Guildford High School.Key achievements:•Initiated, implemented and managed a workshop for a client’s internal marketing and sales conference, an event consisting of over 250 employees.•Coming up with the concept behind an experiential brand activation initiative aimed at a B2C audience.

Daniel is an English department store chain and Royal Warrant holder, with its flagship store situated in Windsor.Key achievements:•Managing and implementing marketing strategy for a multi million pound rebuild and extensive rebrand to alter the current customer perception and bring the business into the 21st century.