Seasoned Digital Strategist with extensive experience in the B2B and e-commerce space. Backed by expertise in email marketing, CRM, paid advertising, social media, SEO, and content marketing, I have the ability to translate marketing objectives into clear creative strategies resulting in campaigns that drive growth and customer retention.Highly skilled in data storytelling, translating complex data into clear and actionable insights, facilitating informed decision-making and effective communication across teams even under fast-paced timelines. A team player who can successfully work across teams, driven by the ability to build and nurture strong, trust-based relationships.
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Crm/Loyalty StrategistBig Green Egg May 2024 - PresentAtlanta, Ga, Us -
Senior Account ManagerMarketwake Jan 2021 - May 2024Atlanta, Georgia, Us -
Senior Account Manager360I Dec 2020 - Jan 2021New York, Ny, Us -
Senior Media Manager360I Oct 2020 - Dec 2020New York, Ny, Us -
Media Manager360I Jun 2019 - Oct 2020New York, Ny, Us• Collaborate and communicate to foster and grow client relationship promoting the success of the overall business and client satisfaction• Display expertise in Paid Media, managing all aspects of account operations from daily bid optimizations, A/B testing, ad copy, keyword research, strategy, and reporting• Manage over $14MM in annual budgets while driving year over year growth and delivering positive backend ROAS results• Experience with both manual and automated bidding optimizing toward blended in store and online KPIs• Develop and build new campaigns and strategies based on client goals around promotions, product launches, and regional market growth• Utilize bid management and automated reporting tools within Kenshoo, Google Ads, and Microsoft Ads• Construct and deliver weekly performance reports, monthly reports, and QBR decks analyzing data trends to inform future strategy• Organize and deliver monthly agency-wide newsletter to share industry trends, cross-channel knowledge, and to promote collaboration amongst teams and channels -
Associate Media Manager360I Aug 2018 - Jun 2019New York, Ny, Us -
Junior Associate360I Jun 2018 - Aug 2018New York, Ny, Us -
Program CoordinatorCiox Health Jul 2017 - Aug 2017New York, Ny, Us• Assisted in the development of CIOX Health social media platforms including Facebook, Instagram, and Twitter to create brand awareness and attract potential employees• Project management from commencement to completion • Collaborated with business partners to manage collateral materials to ensure efficient recruitment process -
Administrative Marketing ManagerState Farm ® Jan 2016 - May 2016Bloomington, Illinois, Us• Initiated marketing campaigns through direct mail and social media designed to attract new clients and retain current clients• Managed accounts receivables and maintained database entry for over 300 clients
Kate Sumner Education Details
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Georgia College & State UniversityMarketing -
Universidad Antonia De Nebrija –Madrid, SpainStudy Abroad
Frequently Asked Questions about Kate Sumner
What company does Kate Sumner work for?
Kate Sumner works for Big Green Egg
What is Kate Sumner's role at the current company?
Kate Sumner's current role is CRM/Loyalty Strategist at Big Green Egg.
What schools did Kate Sumner attend?
Kate Sumner attended Georgia College & State University, Universidad Antonia De Nebrija –madrid, Spain.
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