Kate Wilson Email & Phone Number

Mckinney, Tx, Us

Mckinney, Texas, United States

Responsible for the internal, external, and strategic communication needs for the McKinney Public Library, McKinney Police Department, and the human resources department.•Launched strategic marketing programs for the McKinney Public Library, significantly expanding program reach and impact within a constrained budget to maximize program participation and library service utilization.•Managed internal communication strategy for HR department to provide proactive, engaging, and educational communication to over 1,600 employees. Collaborated with team to identify areas for improved employee engagement and recognition. •Spearheaded a targeted recruitment campaign for the McKinney Police Department to increase applications.•Initiated brand review to establish a library brand identity, logo, and style guide. Developed corporate and program identities for communication tactics. •Managed multiple social media accounts and oversaw an increase in followers and engagements through improved content creation.

Austin, Texas, United States

Responsible for the internal communications and public relations for the technology division of the City of Austin.•Managed communications for IT related projects that impacted 4,000+ City employees and Austin residents.•Worked closely with C-suite during strategic planning. Created communications and engagement activities designed to inform, educate, and increase adoption of new strategy, mission, vision, and values for 400+ employees. •Recommended and implemented a new internal communications strategy to increase employee satisfaction and engagement. Led employee cross functional teams to develop and implement new engagement strategies.•Supported the launch of the new Diversity, Equality, Inclusion, and Belonging (DEIB) committee, including designing companywide educational opportunities, developing an intranet site, and coordinating surveys. •Updated all internal communication tools including newsletter, companywide chat, display boards, and intranet. Updates included design, distribution, and process improvements.•Led HR team to establish a new employee onboarding program. Managed the onboarding committee, content development, and feedback process.•Owned and successfully executed all staff meetings for 400+ employees in a virtual environment, including content development, executive coaching, technical execution, and feedback loops. •Created and implemented an updated branding package and communications standards for department.•Built new intranet for department and managed transition of content from an older SharePoint site to the modern SharePoint. •Pitched stories to local and national media and managed crisis communications.

Statesville, Nc

Responsible for the strategic marketing initiatives for a 144-bed hospital, 20-member medical group and the internal communications for 400+ employees.• Responsible for annual marketing budget to support strategic initiatives of the hospital and medical group, including campaigns to support ER, OB-GYN, joint replacement and bariatric surgery.• Deployed digital marketing campaigns that included custom landing pages, traditional and digital paid media, social media and grassroots efforts.• Managed reorganization of the hospital’s philanthropic activities and streamlined employee giving efforts. • Led capital improvement project to update and modernize the facility interior design and way finding signage. • Developed marketing and communication campaign to support the hospital’s 100 year anniversary.• Responsible for maintenance of hospital and medical group website as well as design and production of marketing collateral.• Served as acting volunteer manager responsible for the daily activities of 75+ volunteers.

Hickory/Lenoir, North Carolina Area

Key member of the global communications team responsible for employee and C-suite executive communications. Responsible for creating and managing employee engagement programs that enhanced company culture as well as curated and managed employee communications tools.• Managed development of company Purpose with consultants and internal team. Developed launch process for campaign and led global team to successfully implement training and activities designed to increase awareness and adoption of Purpose. • Managed global relaunch of company Values through an education campaign. Designed training activities to be deployed at 30+ administrative and manufacturing locations across the globe.• Managed communications strategy for company relocation to Charlotte. Developed trainings, educational videos, town-hall forums with executives. Maintained intranet and social channels to inform and engage with 900+ employees.• Developed and deployed new company intranet using SharePoint 2013, migrating content and structure from SharePoint 2010. Managed content development for multiple departments as well as implemented and managed Google analytics and reporting for intranet.• Curate and manage content for intranet and internal social channels including development of stories, interviews and videos.

Charlotte, North Carolina

Responsible for managing strategic communication initiatives in North Carolina. Manage projects and clients independently, coordinating with teams throughout the nation on transportation, water supply and construction projects.• Responsible for development of outreach campaigns that include social media, digital ads, direct mail, newsletters, video production, events and public relations activities for government clients in North Carolina.• Facilitated multiple strategic planning workshops for the City of Winston-Salem Utilities Department and GoTriangle in Durham, NC. • Planned, facilitated and executed an annual conference with 120 attendees for the Catawba-Wateree Water Management Group including speaker and panelist coordination. • Managed community engagement process for a $3M streetscape construction project in Greensboro, NC. Outreach included paid media, social media, online meetings and multiple in-person public meetings.• Managed brand development and communication strategies for GoTriangle’s light rail project including collateral development, social media, video development, messaging, public events and project-specific education.• Responsible for training and daily workload management of junior staff.

Denver, Co

Key member of the marketing team responsible for strategic planning, brand management and creative development of marketing and educational campaigns for new and current transit services in the Denver metro region. Managed message, digital strategy and creative development for internal and external communications campaigns. Responsible for stakeholder communications, community outreach and event planning.• Responsible for branding, message development and print materials in support of new and current services.• Led marketing, advertising and messaging strategy for grand opening activities for multiple new services including light rail, commuter rail and bus service with paid advertising campaigns with budgets over $3M.• Managed rider education and promotions for new regional bus service resulting in a 46% increase in ridership in first quarter of operation.• Managed stakeholder communications and partnership between RTD and local governments during development, planning and roll-out of new bus service.• Responsible for content development for digital platforms including RTD’s multiple social media accounts, newsletter and corporate websites.• Initiated and implemented system update of branding and graphic identity package for service related products.• Led development, implementation and training for new ambassador program for employees, senior leaders, board members, 300+ employees and 200+ community volunteers resulting in over 1,000 volunteer hours.

Greater Denver Area

Government contractor embedded with the Department of Veteran Affairs, Purchased Care Division with primary project focused on measuring stakeholder satisfaction, identifying necessary process and communication improvements and corporate communications.• Managed research and data analysis with including issuing new surveys and reviewing historical data.• Identified trends, themes and areas for improvement among different stakeholder groups.• Developed a communication plan to address areas of dissatisfaction and improve customer relations.• Responsible for content creation for websites, newsletters, brochures and other corporate communication tools.

Denver, Co

• Managed multi-million dollar media placements, responsible for planning and purchasing media in new markets.• Managed print production and QC process of monthly tabloid style advertisement with print runs of over $1M.• Assisted with new business pitches and client development strategy.• Worked with non-profits to increase donations and enhance public image through branding, public relations and media placement.• Responsible for training and management of an Account Coordinator.

Oklahoma City, Oklahoma Area

• Managed clients in multiple sectors including retail, finance, health care, non-profit and government.• Responsible for strategic plan development and tactical execution of multiple integrated campaigns that included branding, strategic positioning, print, interactive, digital, websites and television.• Designed, developed and managed loyalty campaigns, social media campaigns and sweepstakes promotions.• Organized and managed internship program, including interviews, hiring, workload and scheduling

San Antonio, Texas Area

• Responsible for the day-to-day marketing and advertising needs for Baptist Health System.• Supported service line marketing for each of the five Baptist hospitals.• Managed community outreach, education and advertising for new service roll-out.• Managed brand standards, campaign and creative development for multiple campaigns including Stroke, Heart and Maternity service lines.• Implemented new intern program from the ground up, resulting in increase of applications, higher quality intern applicants and a higher level of responsibility for the intern candidates.

San Antonio, Texas Area

• Responsible for writing press releases, contacting media, arranging media visits and compiling media kits.• Managed non-profit events (ArtWalk and Chalk Festival)• Responsible for contacting donors, logging and tracking donations• Responsible for writing and updating brochures with artist biographies, installation descriptions and reviews.• Responsible for writing content for quarterly calendar mailing.

San Antonio, Texas Area

•Responsible for non-profit marketing efforts•Organized and managed "Art for Katrina" fundraiser, following up with fulfillment of purchases, relationship with Shutterfly.com, contacting artists and donors•Organized and executed new event in Southtown - 2nd Saturday Kids Art Walk•Organized volunteers, created alliances with neighboring studios and shops, wrote press releases, communicated with media, followed up with patrons, solicited donations