Provided management consultancy services to local startups in music or tech industries, specialising in market expansion and brand strategy

Worked closely with VP of Strategy and Operations in the revamping of company operations, driving operational excellence and overseeing high-priority strategic projects.

Served as Account manager for all digital asset stores partnerships, managing over 50 international accounts. Successfully pitched South Korea office to C-suite executives and delivered initial market entry plan to South Korea. Provided advice to management as knowledge expert on Asia and served as spokesperson towards clients based in Mandarin-speaking countries. Closed 2 digital asset store deals in APAC and produced business case pitch desk for all prospective deals on the sales team.

Maintained client relationships and serviced approximately 20 existing international partners. Sourced for prospective partners and closed 4 in-store music partnership deals. Independently researched and presented preliminary insights on Singapore, Japan and South Korea markets, and identified new opportunities.Worked with international teams to ensure day-to-day operational excellence and partner success.

Curated and updated app playlists according to latest music trends and data analytics on user behaviour. Designed unique playlists to support initiatives and campaigns led by Community and Content team.