Repositioned this $400M+ independent InsurTech subsidiary of Prudential, developing and deploying a more customer-centric focus to boost customer acquisition and improve experience and retention. Led a ~30 person team responsible for brand, product marketing, customer marketing, communications, content, web, first party organic and paid advertising, and compliance & GTM operations. • Lead the planning/implementation of an extensive range of organic and paid marketing campaigns—including social and SEO/SEM strategies• Analyzed the company's needs and led the build-out of four new teams (Customer Marketing, Internal/External Communications, Brand & Creative, Go-to-Market Operations) to complement the existing SEO, Content Marketing, Marketing Compliance and Paid Digital Marketing teams.• Led an initiative to crystallize the company's core brand promise and competitive differentiators, educating all cross-functional teams around the new branding guidelines to catalyze more cohesive, consistent storytelling and messaging; additionally created a new corporate identity, logo, and brand book to ensure consistent tone/look/feel across all digital and print campaigns and collateral.• Evangelized the importance of customer-centric thinking and stood up new capabilities in the areas of customer journey mapping, market research, competitive intelligence, and audience segmentation to enhance campaign targeting and fuel future product development.• Revitalized the company's media strategy and PR efforts to generate more earned media placements and positive press coverage—in addition to taking on a role as a consumer financial wellness advocate for the company, authoring articles and appearing as a spokesperson in interviews with top media such as CNN, The New York Post, Fox Business and Yahoo! News.• Improved marketing speed, consistency, and ROI by implementing a new GTM process—in addition to deploying Adobe Workfront.

Built brand and sports partnerships for this capital markets research firm. Led a ~40-member team at this capital markets research firm responsible for all branding, creative, PR, internal communications, partner marketing, event marketing, product marketing, and customer/field marketing activities. • Recruited and built a diverse, talented team to handle all marketing/branding needs of the company at scale—in addition to upleveling the firm's marketing operations and infrastructure to include a consistent rhythm of the business, unified GTM motions, and more rigorous planning processes.• Led an initiative to clearly define PitchBook’s brand platform and update the company's look and feel, in addition to building out a new content marketing practice centered on promoting the firm's one-of-a-kind research offerings and driving related content development/distribution efforts to position the company as a top thought leader.• Choreographed the development of always-on, upper-funnel brand campaigns to complement the company's existing mid-and lower-funnel lead generation campaigns; as a result, PitchBook achieved the strongest aided awareness scores among competitors (e.g. Bloomberg, Crunchbase, CB Insights, S&P Capital IQ) in both 2020 and 2021—achieving 93% recognition—and usage of the company's solutions rose from 20% to 32% according to a target customer brand awareness study.• Played point on cultivating/managing PitchBook’s high-profile partnerships with The Seattle Kraken/Climate Pledge Arena, New York Islanders/UBS Arena, Michelle Wie West, and the PGA of America• Developed PitchBook customer personas and launched a customer experience practice to expand on these personas, map the customer journey, and focus on the consistent delivery of PitchBook’s brand promise at every customer touchpoint.• Took on additional assignment as the firm's Interim Head of DE&I from 2020-2021.

Built the team responsible for marketing technology products to Expedia Group’s lodging partners worldwide. Then promoted to build and lead team of ~20 responsible for marketing all products, services, and programs developed for Expedia Group’s lodging partners. • Led a cross-company initiative to create a new Expedia Group brand positioning framework for partners—developing a standardized set of messaging elements across all lines of supply that eliminated market confusion and highlighted the company's differentiated value proposition.• Championed Expedia's first comprehensive firmographic/psychographic Lodging partner segmentation initiative• Successfully recruited 1,500 new partners into the VIP Access Program, helping increase delivery of loyalty benefits from 62% to 73% across the entire Expedia brand family• Developed the first brand platform and framework for Expedia's Partner Central offering, including creation of key messaging and positioning pillars that were subsequently adopted by the entire company—and that transformed results within the $8.4B+ Lodging partner category.• Managed brand development for the Expedia Connectivity suite of products and launch of an associated website; increased page views by 530% and site visit duration by 88%.• Built focus groups and partner panels to provide early qualitative feedback on product direction, as well as to source testimonials and case studies to augment go-to-market campaigns. • Sales Enablement: Launched a new worldwide product ambassador program to scale product knowledge across both internal sales teams and lodging category partners• Led engagement strategy and developed compelling brand content for over~50 partner-facing events and conferences—in addition to executing branding campaigns in support of new product launches, guiding feature development, and formulating product naming recommendations.

One of the first 20 employees at this mobile payment joint venture between AT&T, T-Mobile, and Verizon Wireless. Initially hired as Director, Channel Marketing, and promoted in 2014 to oversee all Partner Marketing activities. Softcard was the most widely distributed NFC-based mobile wallet at the time of its acquisition by Google in 2015.• Led the design/planning/execution of an extensive range of B2B marketing deliverables, building and mentoring a 4 member team to develop, scale, and manage all partner and channel marketing activities; 2x winner of the “Star Award" (the CEO Award of Excellence) for contributions.• Key player in conceptualizing and operationalizing important pillars of the Isis brand, including acceptance language, feature names, and iconography; subsequently managed an intensive 10-week rebrand of Isis to Softcard• Developed numerous pilots and national launch marketing plans, in addition to executing national campaigns using direct, social, digital, in-store, and out-of-home channels that drove unaided brand awareness to 40% and aided awareness to 60% within targeted launch markets. • Developed novel offers and multi-channel campaigns to increase awareness and utilization. of the Softcard app; results include generating 30% lift in product usage in NYC Taxis via the AmEx taxi offer campaign, as well as 7x/month user app engagement during the Jamba Juice 1M Free Smoothie Giveaway. • Partnered with merchants/issuers (e.g. McDonald's, American Express, Chase) to develop joint consumer marketing campaigns• Developed a new press engagement strategy for the company to secure positive media coverage, along with improved merchant collateral and event/tradeshow representation strategy.• Led a company-wide effort to drive greater consistency in marketing across the company—working with top brands such as AmEx, Wells Fargo, Jamba Juice, McDonald’s, and Whole Foods

Owned the P&L for the US Visio Business, the US Project Business, and the WW Office Retail Business. Held progressive product management, senior product management, and senior manager roles focused on leading global sales and marketing for different components of the $1B MS Office product portfolio during tenure. • Retail Attach Programs: Increased Office unit sales by 1.3M+ units in FY09, and 37% worldwide, via the implementation of innovative programs and agreements to attach MS Office software to the sale of every PC.• Emerging Markets: Created new programs to meet unique regional retail and emerging markets needs, including "Office Genuine" and anti-piracy campaigns; results include growing LATAM revenue by 9%, India revenue by 61%, and Central and Eastern European revenue by 98%.• DTC / Reseller Sales: Grew MS Project desktop revenue 5% in FY08 and another 5% in FY09 throughout the use of Direct-to-Customer (DTC) sales and adjacent reseller marketing campaigns.• Channel Co-Marketing: Drove $500M+ in Project and Visio revenue through the reseller channel via training and enablement, partner marketing campaigns, sales incentives, and customer offers.• SMB Marketing & Enablement: Grew MS Project and Visio revenue 17% in SMB in FY07 via a series of integrated campaigns that included webcasts, telemarketing, and partner ecosystem development.