Kate Long Email & Phone Number

Kirkland, WA, US

New York, NY, US

Seattle, WA, US

• Repositioned this $400M+ independent InsurTech subsidiary of Prudential, developing and deploying a more customer-centric focus to boost customer acquisition and improve experience and retention. Led a ~30 person team.
• Lead the planning/implementation of an extensive range of organic and paid marketing campaigns—including social and SEO/SEM strategies
• Analyzed the company's needs and led the build-out of four new teams (Customer Marketing, Internal/External Communications, Brand & Creative, Go-to-Market Operations) to complement the existing SEO, Content Marketing.
• Led an initiative to crystallize the company's core brand promise and competitive differentiators, educating all cross-functional teams around the new branding guidelines to catalyze more cohesive, consistent.
• Evangelized the importance of customer-centric thinking and stood up new capabilities in the areas of customer journey mapping, market research, competitive intelligence, and audience segmentation to enhance campaign.
• Revitalized the company's media strategy and PR efforts to generate more earned media placements and positive press coverage—in addition to taking on a role as a consumer financial wellness advocate for the company.

Seattle, Washington, US

• Built brand and sports partnerships for this capital markets research firm. Led a ~40-member team at this capital markets research firm responsible for all branding, creative, PR, internal communications, partner.
• Recruited and built a diverse, talented team to handle all marketing/branding needs of the company at scale—in addition to upleveling the firm's marketing operations and infrastructure to include a consistent rhythm of.
• Led an initiative to clearly define PitchBook’s brand platform and update the company's look and feel, in addition to building out a new content marketing practice centered on promoting the firm's one-of-a-kind.
• Choreographed the development of always-on, upper-funnel brand campaigns to complement the company's existing mid-and lower-funnel lead generation campaigns; as a result, PitchBook achieved the strongest aided.
• Played point on cultivating/managing PitchBook’s high-profile partnerships with The Seattle Kraken/Climate Pledge Arena, New York Islanders/UBS Arena, Michelle Wie West, and the PGA of America
• Developed PitchBook customer personas and launched a customer experience practice to expand on these personas, map the customer journey, and focus on the consistent delivery of PitchBook’s brand promise at every.

Seattle, WA, US

• Built the team responsible for marketing technology products to Expedia Group’s lodging partners worldwide. Then promoted to build and lead team of ~20 responsible for marketing all products, services, and programs.
• Led a cross-company initiative to create a new Expedia Group brand positioning framework for partners—developing a standardized set of messaging elements across all lines of supply that eliminated market confusion and.
• Championed Expedia's first comprehensive firmographic/psychographic Lodging partner segmentation initiative
• Successfully recruited 1,500 new partners into the VIP Access Program, helping increase delivery of loyalty benefits from 62% to 73% across the entire Expedia brand family
• Developed the first brand platform and framework for Expedia's Partner Central offering, including creation of key messaging and positioning pillars that were subsequently adopted by the entire company—and that.
• Managed brand development for the Expedia Connectivity suite of products and launch of an associated website; increased page views by 530% and site visit duration by 88%.

• One of the first 20 employees at this mobile payment joint venture between AT&T, T-Mobile, and Verizon Wireless. Initially hired as Director, Channel Marketing, and promoted in 2014 to oversee all Partner Marketing.
• Led the design/planning/execution of an extensive range of B2B marketing deliverables, building and mentoring a 4 member team to develop, scale, and manage all partner and channel marketing activities; 2x winner of the.
• Key player in conceptualizing and operationalizing important pillars of the Isis brand, including acceptance language, feature names, and iconography; subsequently managed an intensive 10-week rebrand of Isis to Softcard
• Developed numerous pilots and national launch marketing plans, in addition to executing national campaigns using direct, social, digital, in-store, and out-of-home channels that drove unaided brand awareness to 40% and.
• Developed novel offers and multi-channel campaigns to increase awareness and utilization. of the Softcard app; results include generating 30% lift in product usage in NYC Taxis via the AmEx taxi offer campaign, as well.
• Partnered with merchants/issuers (e.g. McDonald's, American Express, Chase) to develop joint consumer marketing campaigns

Redmond, Washington, US

• Owned the P&L for the US Visio Business, the US Project Business, and the WW Office Retail Business. Held progressive product management, senior product management, and senior manager roles focused on leading global.
• Retail Attach Programs: Increased Office unit sales by 1.3M+ units in FY09, and 37% worldwide, via the implementation of innovative programs and agreements to attach MS Office software to the sale of every PC.
• Emerging Markets: Created new programs to meet unique regional retail and emerging markets needs, including "Office Genuine" and anti-piracy campaigns; results include growing LATAM revenue by 9%, India revenue by 61%.
• DTC / Reseller Sales: Grew MS Project desktop revenue 5% in FY08 and another 5% in FY09 throughout the use of Direct-to-Customer (DTC) sales and adjacent reseller marketing campaigns.
• Channel Co-Marketing: Drove $500M+ in Project and Visio revenue through the reseller channel via training and enablement, partner marketing campaigns, sales incentives, and customer offers.
• SMB Marketing & Enablement: Grew MS Project and Visio revenue 17% in SMB in FY07 via a series of integrated campaigns that included webcasts, telemarketing, and partner ecosystem development.

Atlanta, Georgia, US

Los Angeles, California, US

Los Angeles, California, US

Boston, MA, US

Mba, Marketing/Marketing Management, General

Ba, International Relations

Women Board Directors Development Program