Kate Thuma Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Greater Boston Area

• Nuveen, Sennheiser, Avis, Zipcar, athenahealth
• Led production of award-winning 360° brand launch campaign for Nuveen, including long-form digital and broadcast video, digital banners, digital and print out-of-home and magazine print ads
• Supervise junior team members, developing and implementing ongoing growth plans
• Developed and launched account group education program, leveraging internal MullenLowe talent to strengthen core skills and interdisciplinary communications for Senior Account Executives and below

Greater New York City Area

• Mercedes-Benz Vans
• Lead client contact across concurrent creative and strategic initiatives, encouraging collaboration among creative, media and partner agency teams
• Developed 360° campaign deliverable recommendations to support new vehicle launches and regular limited time special offers
• Led production of new vehicle launch creative, including digital and broadcast video, video brochures, radio, 52-page print brochure, magazine print ads, dealer kits, e/CRM and digital banners
• Supervised junior team members, helping to define and achieve short and long-term goals

Greater New York City Area

• Mercedes-Benz Vans, Nutella, Spectrum/Armored Auto Group brands (Armor All, STP, A/C Pro), Ad Council Buzzed Driving and Underage Drinking and Driving initiatives
• Day-to-day client contact across multiple brands
• Led production on Ad Council’s Underage Drinking and Driving “Ultimate Party Foul” campaign
• Conducted qualitative research to identify target and purchasing trends to strengthen Nutella and Nutella & GO! brand strategy
• Developed and managed new production and traffic system to facilitate regional dealer tagging of Mercedes-Benz Vans broadcast creative
• Supervised junior team members, helping to define and achieve short and long-term goals

Greater New York City Area

• Ferrero brands (Nutella, Tic Tac); LendingTree; Ad Council Buzzed Driving and Underage Drinking and Driving initiatives
• Contributed to development of strategic brand positioning and creative project briefs
• Assisted in leading 360° integrated marketing communications, maintaining daily contact with clients, creative/production teams and agency partners
• Coordinated timelines and resources across multiple brands
• Managed finance process, including client billing/accruals and coordinated with brand cost consultants

New York, New York

• smart car (subset of Mercedes-Benz); RushCard; Ad Council Buzzed Driving initiative
• Assisted in managing digital, print and broadcast production
• Drafted and distributed competitive analysis documents
• Maintained weekly status documents and tracked timelines for all projects
• Assisted in monthly internal finance review and client billing

New York, New York

• Performed legal research to assist attorneys with case preparation
• Managed, edited and contributed content for firm’s website
• Edited agreements, contracts and letters for clarity
• Developed a searchable storage catalogue system for 20 years of legal documents

New York, New York

• Critiqued upcoming album releases in 500 to 1,000 word articles
• Communicated with PR teams regarding use of promotional materials and artist interview opportunities

Pitched stories and recurring web posts for SPIN Magazine's blog; contributed single-song reviews, artist commentary on upcoming releases and "Web Weirdness" weekly update posts; tracked and reported music and pop culture news (used Google Alerts, RSS Feeds and Lexis Nexus)

Managed staff recruitment ventures for New York University's daily student-run newspaper; maintained, organized and contributed blog and online content; contributed to layout and lead story decisions; provided final editorial review for front page news and feature articles

Pitched one-page feature stories for print publication; attended film screenings and press conferences to provide stories for Blender.com; contributed to full-staff projects, including list making, research assistance, interview transcription and cataloguing of promotional materials