Instructure is an educational software company with an industry leading Learning Management System, Canvas, which is a platform for K12 and Higher Education online courses. Created and defined the initial MVP for Canvas Commons, a Learning Object Repository, and launched to beta in six months, delivering on a strategic market timelineLed the product adoption strategy of Canvas Commons with marketing, sales, and customer success, which resulted in 85% adoption by the account base in a one year periodCreated, established buy-in, and kicked-off the business case to reduce customer support costs by a conservative estimate of > $1M via integrating a service that alleviated friction for workflows requiring the most support intervention and contributed to the company-wide goal to become profitableStrategized and led product development of the account migration of six million users off of a third party service onto an internally built service for the third most frequently used workflow saving the company ~$1M in out of pocket costs annuallyImproved internal processes by partnering with Program and Engineering leadership and led condensing of three roadmaps into one centralized roadmap, supporting open communication of priority and lifecycle stage within R&D and throughout companyEnabled sales to overcome substantial roadblocks by an emerging competitive product by building relationships and integrations with key business partners, including Microsoft and Google, satisfying market requirements

Acquired by Instructure in Spring 2012. 12 Spokes was a custom software studio specializing in product-driven applications.Responsibilities included market research, product strategy, product ownership, and cross-functional leadership with designers and engineers.

Skillcrush’s goal is to empower young professional women in their careers with technical skills and digital fluency via online classes paired with a community of mentors and learners.Performed user research to understand and establish the user personas and market problemsBuilt brand and designed UX/UI to appeal to target demographicCreated style guides for engineering to ensure consistency in user interfacePerformed user testing to validate prototypes and improve workflows Admitted into Brooklyn Beta’s Summer Camp incubator

Balance Media excelled at designing and developing web and mobile productsSuccessfully conceptualized and led in the acquisition of major clients, including WNYC, ProPublica, MTV, VH1, Nickelodeon, and The New York Times, and played a significant role in increasing the company’s first-year growthUtilized new start-up and development techniques to create and develop the initial start-up business plans, using financial modeling and product developmentAssisted clients in the development of their online products, and proficiently steered them into production and development, using product management and product marketing effortsConceptualized and developed effective branding strategies to incorporate into new product marketing launches, resulting in successful product marketing outcomes for the clientsIdentified new trends within the industry and implemented appropriate application development products, focusing on the specific needs of the clientEfficiently managed and oversaw the work of a variety of team members, including Copywriters, Project Managers, Designers, Front-End and Back-End Developers

Synthesize research, trends, and product requirements to user-centric designs and prototypes for Audible, MTV, VH1, and other online brands

Designed transitional user experience after acquisition by AmazonConsulted in UX reivew of initial iOS mobile application

Created print ready editorial designs for three publications.