• I lead marketing for personal loan. I partner with product, design and lifecycle to run a/b tests that increase conversion and originations.• I'm a marketing leader for Flex Pay, our buy now pay later product. I collaborate with account managers to grow partnerships with brands like Carnival, Southwest and Vail.• I lead marketing for Upgrade's Auto products, partnering with sales to launch in 29 states in our first year. I work with sales and product to prioritize our roadmap and enable the team on new features. • I manage upgrade.com, optimizing the site for conversion and SEO.• I manage a team of two.

• I led the cross product marketing team and, ultimately, the product marketing team of four. Our focus included launches, release marketing, Bolt's positioning & messaging, sales enablement, and partnerships with ecommerce platforms including Adobe and BigCommerce.• I developed Bolt's release marketing strategy, getting buy-in from leaders in product, marketing, sales, and customer experience. I led the quarterly process of developing the narrative, overseeing marketing assets including bolt.com/releases, a virtual event, demos, email lifecycle, social, and blogs, and enabling the sales and customer success teams.• I developed positioning & messaging, working with sales to ensure the pitch resonated and iterating to align to roadmap and market shifts. My team maintained all of the marketing assets and rolled out a new learning management system and content for sales enablement.• I led updates to Bolt naming, aligning with the executive leadership team. I oversaw all product and feature names.• I acted as the interim customer marketer, developing a process for engaging with customers to create case studies and campaigns, and organizing customer advisory board meetings.

• I led product marketing for B2B Commerce, an acquisition that grew 20x in annual revenue in 3 years.• I managed positioning and messaging, partnering with product managers on product strategy, and owning the first call deck and other marketing assets, release marketing, analyst relations, and competitive intelligence.• I led the launch of Commerce Cloud on the Salesforce AppExchange, collaborating with partners to ensure our customers had the flexibility and options they needed. I also led the product marketing integration for Commerce Cloud & Slack.• Launched B2B Commerce on Lightning Experience in June 2020, managing cross-functional launch team• Managed analyst relations. B2B Commerce named a Leader each year by Gartner and Forrester• Created video & blog series with customer interviews on growth strategies• Partnered with Customer Marketing to build relationships and co-marketing. Conducted 25+ customer interviews• Launched competitive microsite on switching to Salesforce and created 5 competitive battle cards for Sales

• Managed $190M Drano P&L, growing sales 10% in a flat category. Propelled brand to highest 44% category share• Won Best in Class Business Results for exemplary growth in North America, recognized by CEO at annual meeting• Worked on Tales from the Drain out of home and audio campaign that won a Bronze CLIO Award for Streaming/Downloadable Audio Content• Collaborated with cross-functional teams to develop and launch 5 new Drano products. Go-to-market included retailer sales enablement, marketing support, pricing strategy, and forecasting• Launched first SCJ online only, direct to consumer brand, a premium, lifestyle insect repellent• Led eCommerce for Home Cleaning (7 brands including Windex & Scrubbing Bubbles) increasing sales from $8M to $17M by developing strategy and a new process for bundle packs, search, content, and ratings & reviews

• Managed $170M Drano P&L, executing marketing commercialization, developing & implementing strategy• Reinvented brand positioning and messaging, creating and executing multi-channel campaigns (search, display banner ads, YouTube, Amazon store). Acquisition campaigns based on consumer insights and marketing mix ROIs. Continuous improvement based on success metrics: unique visitors, conversion, CPC, time on site• Led cross-functional team through price elasticity modeling. Leveraged analysis to align leadership to launch a new product in an untapped consumer segment instead of planned price increase• Lead S&OP for Drano and Home Cleaning division, increasing forecasting accuracy from 92% to 96%

• Developed brand positioning for an Indiana healthcare provider through segmentation and targeting• Led Meet the Segments session, which included a Human Library of representatives from each segment and comprehensive book, bringing segments to life for 70 client marketers• Mapped competitors to positioning territories to determine white space for brand positioning• Organized 6 days of qualitative research for concept testing with consumers and client team members

• Sold and delivered $1.5M in shelf assortment analytics annually to Fortune 500 consumer goods clients. Deliverables included presentations, an online simulator, training and ongoing support as a strategic partner• Recommended strategy for brand management and prepared sales teams for retail presentations, generating $20M sales gains for manufacturers and retailers from assortment changes that were executed• Trained 350+ sales representatives on online simulator developing their proficiency in creating retailer specific insights• Managed 4 Associate Managers and 6 Interns in a rotating internship program

• Presented incrementality insights convincing retailer not to delist waste bag brand, saving client $14M

• Modeled and analyzed Nielsen transactional data using SAS regression models to optimize shelf assortment