CheekySkirt Media is a public relations agency focused on digital marketing, brand development, SEO, and social media. Energetic, fresh and accessible beyond the nine-to-five, we offer experience in a wide array of industries and product lines. We’re also here for customers who only need a little something—what we like to call one-hit-wonder masterpieces.

Lead ProcessMiner's strategic communication initiatives. Responsible for managing website, crafting engaging content, optimizing SEO, and driving social media presence. Plans and executes event participation that enhances ProcessMiner's brand visibility.

Create content and copy for BFO and its clients; manage the content team. -- Strategize with account managers on B2B and B2C content visualization, planning, creation, optimization and scalability, with a focus on brand voice, tone and style -- Create research-led, multi-media, cross-promotional SEO-based, quality content and marketing copy to drive results in support of overall business goals -- Repurpose and/or refresh in-house landing page and blog content with research-based SEO content while ensuring content is evergreen -- Assign, proofread and edit content writers' projects; work with account managers to develop timelines for project completions; work with content team to stay within deadlines; work with account managers and clients to deliver final projects via preferred methods (Dropbox, Google Docs/Sheets, etc.) -- Develop new case studies and white papers; refresh archives with SEO-based evergreen content to stay relevant with industry trends -- Strategize, create and schedule in-house social media posts; drive creative process and create compelling, on-brand content for BFO clients' social media campaigns -- Ghostwrite for BFO co-founders -- Conceptualize, develop and execute bi-weekly email marketing campaigns; continuously research email marketing trends to deliver outbound campaigns that recipients want to read -- Work with HubSpot, Ahrefs, SEMrush, Moz, Teamwork, and more

Responsible for setting the vision and strategic direction of IAOP's corporate and global communications goals, including content marketing, thought leadership, public relations, social media and member engagement efforts. -- Led the development and execution of IAOP's communication programs in support of critical business goals -- Implemented processes and programs to lead content crafting, editing and approval for inbound and outbound content marketing; managed all aspects of email marketing -- Developed and maintained PULSE Magazine's website, member of editorial board and magazine contributor -- Set the vision and evolution of IAOP's storytelling platforms, including growing and evolving its social media presence; led brand and content management, digital marketing and advertising, and community relations; created, curated and promoted all content for IAOP -- Developed "Man on the Street" and "Roving Reporter" columns for IAOP's PULSE magazine; included interviewing IAOP members, award winners, academia, IAOP event attendees and others to share their stories, grow brand awareness and community engagement -- Advised IAOP and corporate member executives on how to best utilize social media to enhance their professional and personal brands -- Worked in partnership with marketing, sales, membership and events teams to develop, curate and market best-in-class level content and promotional pieces for products and services -- Collaborated with field- and topic-specific experts, C-suite executives, authors, consultants, and others to promote them industry-wide as thought leaders, influencers, panelists, guest- and keynote speakers -- Worked with Feathr, Higher Logic, Informz, MailChimp, Constant Contact, GaggleAmp, Rebrandly, Socio, and more -- Contracted in January 2021 for eight weeks to reprise my role as Director of Media and Communications. Responsible for all media and public relations pertaining to IAOP's annual Outsourcing World Summit