•Designed, developed, and maintained all John Deere Financial web content to support tactical and strategic initiatives serving our customers, dealers, and merchants•Leveraged analytics to guide content strategy and design, optimize content effectiveness, and ensure a high-quality user experience•Led initiative to design an automated email marketing solution to improve the onboarding experience for new JDF customers. Created mockups and user flows of the customer journey. Achieved a 41.9% conversion rate in registrations across 3 rounds of pilots•Involved in a major initiative to redesign the Special Offers experience on Deere.com for US and CA. Created mockups making pricing and financing offers more prominent on equipment model pages and highlighting the lowest monthly payment to help pricing appear more competitive.•Helped design a reusable financial calculator component to be used globally across Deere.com for customers to estimate their monthly payments•Acted as UX subject matter expert for the team•Worked with stakeholders across the company to ensure content is up-to-date and meets user needs•Enabled global business partners in their digital marketing efforts by providing resources and training on tools and best practices•Maintained awareness of emerging digital marketing and design trends and identify opportunities for adoption•Incorporated branding and internal design standards into designs

•Managed and created content for John Deere dealer application training websites•Designed, developed, and maintained training materials for John Deere dealers, including web-based training and video demonstrations, using Adobe Captivate, Adobe Audition, Adobe Premiere, and Articulate•Ensured all training material and websites adhere to brand and UX standards•Managed and mentored two part-time students by assigning tasks and providing training to grow their skill sets•Modernized training products and processes by implementing text-to-speech and version control •Streamlined the video creation process by developing video standards, best practices, and templates to ensure consistent, high-quality videos•Led the transition to an Agile methodology

Front-end Development:•Developed and maintained an internal standardized and responsive front-end component library built off of Bootstrap to create a more unified user experience across John Deere web applications•Acted as a web content manager for an internal website built using WordPress to promote UX products and services John Deere IT teams can leverage to deliver enjoyable, meaningful user experiences•Acted as a UX Design liaison to provide feedback on the technical feasibility of designs and any accessibility or usability issues•Played an essential role in developing and managing the development of a major redesign of our internal UX site, which included all new content, a responsive web design, and a modern and intuitive interface experience•Developed an internal metrics dashboard using HTML, CSS, PHP, and Python to display UX metrics for Leadership•Redesigned and developed the bi-monthly UX e-newsletter to have a modern, intuitive visual design and include more relevant content that better serves usersResearch:•Tracked and analyzed UX metrics on a monthly basis•Led and conducted user research to better understand how to provide a more usable framework for the next major version of our component library•Led and conducted market research within IT to measure awareness of UX and to determine how the UX team can better communicate with IT employees•Conducted usability testing with John Deere dealers to better understand user expectations and needs surrounding a centralized application for all dealer business systemsDesign:•Designed responsive mock-ups to improve the user experience of John Deere’s Dealer Locator application and address quick winsMarketing:•Created and began implementing a UX communication and content plan to spread awareness of UX, effectively communicate the UX products and services available to IT teams, and drive a user-centric culture within IT

•Conducted a 12 week comprehensive review of inter-factory communication channels and delivered report to leadership assessing the effectiveness of these communications and identifying opportunities for improvement•Created and managed a repeatable process to analyze inter-factory communications utilizing Vision Critical survey software, which has subsequently been implemented in several other departments•Optimized web-based engine performance data by discovering inconsistencies and identifying trends in the data

•Worked closely with sales teams to oversee all facets of digital campaigns on CNN and all Turner entertainment sites, maximize ad revenue, and effectively manage key customer relationships•Created, designed, and pitched an original March Madness marketing campaign to senior sales executives •Generated weekly delivery reports assessing effectiveness of ad campaigns for over 15 clients, including Home Depot and AT&T•Led the implementation of Ad-Juster, a new system that collects 3rd party data and manages delivery discrepancies •Completed Digital Service Representative training, which provided a deeper understanding of the ad sales process and systems, such as Operative One, FreeWheel, and DoubleClick for Publishers

•Created new and innovative ways to reach the company’s target market through Instagram, which resulted in over a 10 fold increase in engagement•Led the development and implementation of a new site feature

•Marketed 292 apartments for lease at Georgia Heights•Recognized as sales leader for consistently meeting or exceeding sales quota•Planned and executed marketing events around the Athens area

•Assisted in the creation and delivery of marketing materials for various programs for more than 9,000 Wells Fargo locations