Kate Vann Email & Phone Number

Saint Paul, Mn, Us

Topeka, Kansas, Us

Eden Prairie, Mn, Us

Reporting to the VP of Product, I lead the digital shopping experience for Lifetouch K-12 school photos and am responsible for the product vision, strategic roadmap, backlog prioritization, site optimization, metrics and day-to-day digital operations. I manage a team of Product Managers and Specialists in an agile environment who are committed to delivering data-driven experiences that delight our customers and drive business performance. I currently serve as Product Lead for Lifetouch + Shutterfly integration initiatives focused on cross-promotion, digital image claim and family of brands single sign-on experience.

Eden Prairie, Mn, Us

Lead digital marketing strategy, customer experience and eCommerce across the K-12 Lifetouch Schools portfolio, including: Fall & Spring Picture Day, Prestige Seniors, Yearbooks, Affinity Sports and Special Events. Drive digital transformation efforts with heavy emphasis on roadmap development, omni-channel communication strategies, and promotional strategy to build brand loyalty and increase revenue across North America. Plans executed in a B2B2C model targeting 47,000+ schools and 15MM households.

Eden Prairie, Mn, Us

Define the strategic vision and go-to-market plan for the $150MM Secondary Business Unit at Lifetouch National School Studios, including: Prestige Seniors, Affinity Sports and Special Events product lines. Lead brand, marketing, customer experience, eCommerce, omni-channel communications, merchandising, photography and product development teams to increase customer engagement, improve customer experience and drive profitable growth. Plans executed in 125+ territories across North America.

Eden Prairie, Mn, Us

Marketing leader responsible for strategic planning, portfolio management, digital marketing, eCommerce, marketing communications, and business development of $60MM Affinity Sports and Special Events photography category. Lead marketing professionals and cross functional teams to achieve revenue, consumer participation and product portfolio objectives across Affinity business lines. Achieved +$2.2MM growth from Lifetouch Sports program.

Eden Prairie, Mn, Us

Reported to the VP of Marketing and was responsible for the $60MM Affinity Sports & Special Events product lines. Revamped Lifetouch Sports brand and product portfolio along with created a differentiated selling story to help position the field sales organization to win and grow market share. Launched new Commencement program, enabling field sales organization to sell deeper across the Lifetouch portfolio.

Eden Prairie, Mn, Us

Develop digital marketing strategies and tactics to build selective demand, drive online appointment scheduling, increase show-up rate, program participation and average order across $100MM high school senior photography category. Led development and execution of social media strategies and brand ambassador program to drive performance.

Eden Prairie, Mn, Us

Managed development and execution of segmented marketing strategies and tactical plans – product and program development, consumer promotions, business operations, and merchandising – for $60MM high school underclass photography product lines.

Eden Prairie, Mn, Us

Co-managed portfolio of 20+ products, including national strategic partnerships, at various stages of the product lifecycle. Led division’s first centralized lead generation and qualification program, creating a ROI of 375% in it year one and 450% in year two.

Minnetonka, Mn, Us

Assisted with the development and execution of account acquisition and retention initiatives. Managed customer segmentation and campaign deployment schedules for integrated communication plans.

Minneapolis, Mn, Us

Mba, Marketing & Strategic Management

Ba, Journalism